About Us
99 Pluz is a culture-first PR agency and editorial platform that amplifies artists and brands
through storytelling, curation, and strategic campaigns. We believe culture is built, not
broadcast, and our work starts with listening.
Our editorial backbone separates us from standard PR outfits. Rather than treating coverage
as a checklist, we create context: thoughtful reviews, playlist curation, and feature stories
that explain why a record, artist, or brand matters. That editorial perspective feeds every
campaign we run, from playlist placements and media features to influencer partnerships
and live activations.
We publish honest, fact-checked content and keep editorial independence at the core of
our work. Paid campaigns and sponsored content are clearly labelled and do not determine
our reviews. This transparency builds trust with audiences and credibility for artists.
Our playlists (including 99 Group New Music Friday, Rising Rhythms, Pulse 99, Vibe
Sessions, Global Heatwave, and Under the Radar) are curated to surface both
breakthrough artists and culture-moving hits. Whether you’re an artist trying to grow, or a
brand seeking authentic cultural connection, 99 Pluz designs campaigns that drive
visibility, credibility, and lasting impact
What We Do
At 99Pluz, we:
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Break down trending stories with facts, not noise
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Provide timelines and explainers around cultural and political moments
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Document music, performances, tours, and industry shifts as they happen
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Offer lifestyle and how-to content rooted in real Nigerian experiences
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Track conversations shaping society, both online and offline
Whether it’s a viral moment, a sensitive national issue, or a major music event, our goal is to explain what happened, why it matters, and what people are missing.
Our Editorial Approach
99Pluz operates with strict editorial principles:
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Fact-first reporting
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Clear sourcing and verification
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Accessible language without sensationalism
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Cultural awareness and accountability
We do not publish content designed to incite fear, misinformation, or propaganda. Every article is written with accuracy, balance, and public responsibility in mind.
Music, Culture And PR
Beyond editorial coverage, 99Pluz also functions as a music and culture documentation platform, closely tracking:
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Artist releases and performances
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Concerts, festivals, and live shows
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Industry conversations and trends
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Cultural moments shaping Afrobeats globally
Through our PR and media services, we support artists, creatives, and brands by helping them tell their stories clearly and authentically.
Who We're For
99Pluz is for:
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Readers seeking clarity amid online chaos
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Music lovers who want more than headlines
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Nigerians at home and abroad looking for grounded cultural context
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Creatives, artists, and brands who value authenticity
If something feels confusing, noisy, or misrepresented online, our audience knows they can come to 99Pluz for context.
Transparency & Trust
We believe trust is earned through consistency, honesty, and accountability. Sponsored content and advertisements are clearly identified, and editorial independence remains central to everything we publish.
Contact & Collaboration
For editorial inquiries, partnerships, or PR services, reach us at: