Who We Are?

99 Pluz is a culture-first PR agency and editorial platform that amplifies artists and brands

through storytelling, curation, and strategic campaigns. We believe culture is built, not

broadcast, and our work starts with listening.

Our editorial backbone separates us from standard PR outfits. Rather than treating coverage

as a checklist, we create context: thoughtful reviews, playlist curation, and feature stories

that explain why a record, artist, or brand matters. That editorial perspective feeds every

campaign we run, from playlist placements and media features to influencer partnerships

and live activations.

We publish honest, fact-checked content and keep editorial independence at the core of

our work. Paid campaigns and sponsored content are clearly labelled and do not determine

our reviews. This transparency builds trust with audiences and credibility for artists.

Our playlists (including 99 Group New Music Friday, Rising Rhythms, Pulse 99, Vibe

Sessions, Global Heatwave, and Under the Radar) are curated to surface both

breakthrough artists and culture-moving hits. Whether you’re an artist trying to grow, or a

brand seeking authentic cultural connection, 99 Pluz designs campaigns that drive

visibility, credibility, and lasting impact