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On October 3, 2025, Sean “Diddy” Combs was sentenced in Manhattan federal court to 50 months in prison following convictions earlier this year on transportation-related counts connected to prostitution. The judge also ordered five years of supervised release and a $500,000 fine. Jurors had acquitted Combs on the more severe racketeering and trafficking charges, but the transportation convictions nevertheless led to a custodial sentence. His legal team has stated publicly that an appeal is forthcoming. This is not simply a high-profile court story; it is a development with immediate consequences for the music business. Combs’s role in the industry goes beyond his status as a performer: for decades he has operated labels, festivals and brand partnerships that intersect across markets. A sentence of this scale triggers practical reactions — contractual reviews, reputational assessments and operational planning — from partners who work with his businesses. For industry stakeholders the questions are concrete. Promoters and festival organisers will consult counsel and review clauses that relate to morality, force majeure and reputational risk. Brands that currently license or partner with Combs’ properties will assess their exposure and messaging. Labels and rights holders tied to projects or catalogue stewardship may begin contingency planning while legal proceedings continue. Those are predictable, business-level follow-ups that often follow major legal rulings involving executives who remain commercially central. For the public and the culture, the case sharpens wider conversations about accountability in entertainment. Social feeds and opinion columns have already taken up the debate; some commentators frame the sentence as a test of institutional accountability, while others focus on the individual legal arguments and the appeal process. At 99 Pluz we will not conflate comment with fact: our reporting will stick to court filings, official statements and reputable reporting. What to expect next — and why it matters The most likely immediate actions are formal motions and the commencement of an appeals process. Those filings will be public and become the primary sources for subsequent coverage. Separately, commercial partners may issue statements or quietly reassess contracts. In many cases the effect is not a single headline but a cascade of small business decisions — postponements, revised PR plans, or contractual windows being exercised. It’s also worth noting how public opinion and commercial decision-making interact. News like this often produces rapid social commentary; those conversations, amplified by platforms and influencers, can influence brand choices and festival programming. That dynamic does not replace legal fact, but it does shape the practical environment in which rights holders and promoters operate. How 99 Pluz will cover this story Our immediate coverage will remain evidence-first: we will publish a plain-language timeline of the public filings and court events, and we will produce an explainer about the likely industry impacts — what festival programmers, brands and labels typically consider in episodes like this one. We will update the article as new, verifiable information emerges: filings, official statements from counsel, or formal announcements by partners. We will not publish rumours, leaked private communications or unverified claims. Instead, 99 Pluz will track the documents and statements that are on the public record and provide clear context so readers understand both the legal facts and the practical implications. (We will maintain a live timeline and linked source list for readers to follow developments.)

Grammy-nominated Afrobeats artist Great Adamz  is back with “ Jeje ” , a pulsating Detty December anthem that captures everything we love (and barely remember) about festive season nights. It’s out now on all streaming platforms — the kind of record you’ll want on repeat before the party even starts. Great Adamz’s “Jeje” — The Sound of Detty December In Yoruba, “ Jeje ”  means “gently” or “take it easy.” But don’t be fooled — this is a full-blown club record. Built on hypnotic drums, sultry melodies, and Great Adamz’s signature vocal charisma, it channels that unmistakable December energy: flashing lights, laughter, and fleeting moments on the dancefloor that somehow last forever. “ Jeje is that Detty December vibe in one song ,” Great Adamz says. “It’s about those nights you don’t forget — or can’t fully remember — but also knowing when to take it easy. That’s the balance.” The single follows a remarkable run for the Grammy-nominated artist. His hit “ Funke ”  topped the Music Week Black Music Top 20 Club Chart , while collaborations like “ Body and Soul ”  (with Maddox Jones) and “ Kilon So ”  (with Nigerian rap icon Erigga ) have highlighted his versatility and cross-cultural reach. Earlier this year, he lit up the BBC Introducing Stage  at Latitude Festival , earning praise for his magnetic stage presence. Fresh off his acclaimed Blessed Boy  album — currently nominated for Best Global Music Album  at the GRAMMY Awards  — Great Adamz is proving himself one of Afrobeats’ most dynamic exports. His single “ Love Your Neighbor ”  is also up for Best African Music Performance , sealing what has been a defining year for the artist. “ Jeje ”  isn’t just a song — it’s the sound of December in motion. Late nights. Champagne spills. The girl you met on the dancefloor. It’s the rhythm that keeps Lagos, London, and every Afrobeats city alive through the festive chaos — reminding everyone that sometimes the real flex is moving jeje  — easy, confident, and in control. 🎧 Listen to “Jeje” here:   li.sten.to/jejegreatadamz About Great Adamz Great Adamz  is a Grammy-nominated UK-based Nigerian Afrobeats artist celebrated for his infectious energy, rich storytelling, and genre-blending sound. With multiple #1 singles on iTunes Nigeria , a MOBO Unsung Class  recognition, and collaborations that stretch across continents, he continues to champion African sound globally. Highlights: GRAMMY Nominee – “ Love Your Neighbor ”  (Best African Music Performance) GRAMMY Nominee – Blessed Boy  (Best Global Music Album) #1 – Music Week Black Music Top 20 Club Chart  ( Funke ) Golden Star Artist of the Year (Diaspora) Afrobeats/Afropop/Dancehall Artist of the Year – Northamptonshire Local Music Awards BBC Introducing Stage performance at Latitude Festival Follow Great Adamz on Facebook  | Instagram  | Twitter  | TikTok  | YouTube For press and media inquiries: the99group11@gmail.com | @99pluz | www.99pluz.com

Where Creativity Meets Strategy, and Ideas Turn Into Impact We’re excited to officially welcome you to The 99 Pluz   a dynamic hub designed to amplify voices, empower brands, and push culture forward. Whether you’re an artist, a business, or a creative thinker, our mission is simple: to give your vision the platform it deserves. At The 99 Pluz , we’re not just a team we’re a movement. Every campaign, every collaboration, and every project is powered by innovation, strategy, and a shared passion for making ideas come alive. Who We Are The 99 Pluz is more than a brand it’s a collective of thinkers, creators, and strategists  working together to build meaningful connections between people, culture, and brands. We combine creativity with data-driven insights to deliver strategies that don’t just reach audiences they resonate with them. What We Do Here’s a closer look at the divisions that power The 99 Pluz : 🎶 Music PR Division Designed to put your music in front of the right audience. From media coverage  and playlist placements  to show promotion , we handle it all. We work with artists, managers, and labels to create tailored campaigns that grow audiences and build lasting buzz. 📢 Brand PR Division We amplify companies, products, and campaigns  through curated editorial placements and powerful social media exposure. From press features  to influencer collaborations , we make sure your brand stays visible and relevant in today’s fast-paced world. 📊 Guaranteed Strategic Planning Success is never an accident — it’s the result of thoughtful planning. Our strategic planning team maps out clear, actionable roadmaps that deliver measurable results. From market research  to campaign execution , we ensure every step is aligned with your vision. 🌍 Campaign Development & Management Big ideas need structure. We design and manage end-to-end campaigns that tell your story, engage your audience, and maximize impact. Whether it’s a product launch, a cultural movement, or a digital-first campaign, we bring it to life seamlessly. 📱 Social Media Strategy & Content Your audience lives online — and so do we. From crafting engaging content to building strategies that grow your community, we help brands and artists stand out across social platforms. 🗞 Editorial & Media Relations We connect you with the right publications, journalists, and outlets to tell your story the right way. Our media relations team ensures your message reaches audiences that matter most. Why The 99 Pluz? Because we believe in going beyond 100% . Our name represents the extra value, the hidden energy, and the creativity that transforms good ideas into unforgettable ones. When you work with us, you don’t just get services — you get a partner who invests in your vision . Join the Movement Whether you’re an artist trying to break into the spotlight, a brand ready to launch something big, or a visionary with a story to tell, The 99 Pluz  is here to make it happen. 💡 Let’s build. Let’s create. Let’s amplify.  Welcome to The 99 Pluz  — where strategy meets creativity, and your vision becomes impact.

Playlists do more than collect songs — they point to moments. At The 99 Pluz, we think of playlists as small editorial gestures: curated lanes that highlight mood, momentum and cultural movement. This post is a short preview — we’re not opening submissions yet, and a full curation deep dive will be published later. Below are the lanes we’re building, described at a glance. Think of this as the map legend, not the map itself. 99 Pluz New Music (Launchpad):  Fresh releases and first listens. Rising Rhythms:  Emerging artists gathering steam. Pulse 99:  High-energy tracks for movement and moments. Vibe Sessions:  Late-night, mood-driven selections. Global Heatwave:  Cross-border sounds with broader reach. Under the Radar:  Experimental and independent picks. That’s it for now — a directional preview to help you imagine the kinds of stories we’ll curate. We’re saving the how-to (our full rubric, timing, and submission windows) for a proper deep dive — because when we open the process, we’ll do it transparently and with clear rules. If you want first access to that guide, sign up for the 99 Pluz Weekly Brief and we’ll send the deep dive to subscribers first.

Welcome. If you’ve found your way here early, thank you — you’re seeing the place before it opens fully. The 99 Pluz exists because we believe culture deserves care: careful listening, honest context, and work that helps people build things that last. That’s the promise behind our name and the reason we show up the way we do. This is a short note on what you’ll find here and why it should matter to you. We cover music — and everything it touches Music is our starting point but not our limit. You’ll read about songs, artists and playlists — yes — but you’ll also find the stories that orbit those songs: the social moments, the business decisions, the visual choices, and the ideas that give music its cultural meaning. We’re interested in what music does, not just how it sounds. Culture with context (not hot takes) There’s a difference between noise and signal. We don’t chase the loudest headline. Our pieces aim to explain — to show how a sound, a campaign or an idea fits into a larger cultural pattern. Short explainers, longer essays, and timely commentary will sit together here. All of them will ask: why does this matter today, and what does it mean tomorrow? Opinion that opens the conversation Expect clear, respectfully argued points of view. Opinion pieces will be grounded, not contrarian for clicks. We’ll offer perspectives that start conversations rather than end them — and when we’re wrong, we’ll say so and explain what we learned. Playlists as editorial projects Our playlists are editorial products: curated, purposeful and reflective of the moments we care about. We’ll use playlisting to tell stories — to introduce listeners to scenes, to highlight transitions in sound, and to create context around artists. For now, we’re curating in-house; submission rules and windows will come later, with transparency. Brand stories — with integrity We work with brands and creatives, but the editorial page remains a space for honest storytelling. Our coverage of campaigns and brand work will focus on craft and cultural fit, not ads in disguise. When we spotlight a brand, it will be to show what others can learn — the idea, the execution and why it moved people. Practical tools & resources We don’t publish for the sake of publishing. Expect practical toolkits, checklists, and short how-tos that help artists and teams ship better work: release prep, pitching templates, and quick guides that save time and improve outcomes. Reviews — short, fair, and useful When we review music, shows or campaigns, we’ll be concise, honest and constructive. Reviews aren’t scorecards — they’re context: what worked, what didn’t, and why the piece matters (or doesn’t) within a larger cultural conversation. How often — and how we’ll play it Quality beats quantity. We’ll publish with a steady, readable cadence — a mix of quick takes and deeper reads — rather than a frantic daily churn. The goal is to be worth returning to. A final note If you want signals more than noise, you’re in the right place. The 99 Pluz aims to be useful to creators, helpful to brands, and interesting to people who care about culture. We’ll publish with humility and standards: context first, craft second, generosity always. If you want the earliest updates — playlists, resources and submission windows — sign up for the 99 Pluz Weekly Brief. We’ll keep you posted.

We didn’t choose this name because it sounded cool — we chose it because it explains how we work. “99” says something simple and generous: we approach everything with near-complete craft. We admit there’s always room to learn. We refuse complacency. The “+” — the Pluz — is our promise: the extra thought, the extra care, the extra layer of creativity and strategy that turns a good idea into something memorable. That combination — rigorous craft plus deliberate generosity — is the guiding principle behind everything we publish and produce. A philosophy, not a slogan We’re comfortable with imperfection because it fuels curiosity. Saying “99” is an argument against perfection-theory and a commitment to excellence in practice. It’s honest: work that’s deliberate, professionally done, and grounded in culture — yet human enough to be changed and improved. The “+” is not decorative. It’s active. It’s the part of our work where strategy meets imagination: where a campaign earns attention because the idea had one more layer. Where a playlist moves beyond filler to become a cultural moment. Where an artist’s story is shaped so it can be heard. That extra is the difference between noise and meaning. Why it matters to artists, brands and readers Names matter only when actions match them. For artists, the 99 Pluz promise means we care about the details that change outcomes: clean metadata, a clear narrative for each release, and promotion that respects both craft and context. For brands, it means measured creativity — campaigns that aim for cultural fit and durable results, not vanity metrics. For readers, it means writing and curation that help explain why a song, a moment or a campaign matters. Put simply: we’ll never trade rigor for trend-chasing. We are builders — editors and strategists who believe that thoughtful work scales. If you come to this site expecting fads, you’ll be bored. If you come for ideas that last, you’ll find your people. Our link to The 99 Group The 99 Pluz sits inside a family of builders. Our name nods to The 99 Group  — the shared values, networks, and resources help us move faster and smarter, but the editorial choices, the playlists, and the stories we tell are ours. We bring the discipline and systems of a larger outfit, with the curiosity and cultural instinct of a small, focused editorial team. How this shapes what we publish If the name is the promise, our content is the delivery. Expect three consistent commitments across everything we put out: Context first:  We explain why things matter — not just what happened. Craft second:  Every piece, playlist, and campaign is built with practical standards. Generosity always:  We share tools, templates and honest analysis so the scene grows with us. Those commitments guide our editorial rhythm: a mix of short, useful toolkits; thoughtful essays and features; curated playlists; interviews with makers; and industry explainers that help artists and teams make better choices. A small manifesto We are not here to collect clicks. We are here to create signal. We will: Be thoughtful in what we amplify. Be clear about how and why we choose. Share rules and templates when they help. Admit mistakes and learn out loud. Add one useful thing to the cultural conversation every time we publish. What this means now For the site’s soft launch you’ll see quiet, purposeful posts that show what we value. Over time you’ll see deeper guides, playlist projects, and collaborations. When we open certain doors (like playlist submissions), we’ll do it transparently and with clear rules — because the “+” is also a promise of fairness. If you’re an artist, creative, or brand: prepare with care. If you’re a reader: expect thoughtful curation that treats music and culture as serious work and a shared celebration. Want to stay updated?  Subscribe to the 99 Pluz Weekly Brief for earliest notices on playlists, features, and resources.