Search Blog Posts
102 results found with an empty search
- Nigerians and ‘Holiday Packaging’: Why We Pretend We’re Enjoying December More Than We Are
December in Nigeria seems to force all of us into some form of holiday packaging, acting like we’re on a reality show, living our best lives even when reality is dragging us. Even the calmest, stay-at-home, “ leave me alone ” people suddenly feel pressured to appear as if their lives are bursting with concerts, flights, soft life, detty behavior, and a social calendar tighter than Lagos traffic on a Monday morning. But let’s be honest : half the time, the only thing that’s truly “ giving ” is stress. This is the month where we’re collectively broke, overwhelmed, tired, and still insisting we’re having the time of our lives. And if you listen closely, you can almost hear the country saying, “ My dear, rest, ” while we say, “ Please, I must package .” December in Nigeria has quietly become performance season — a hilarious, chaotic era where everyone is acting like their holiday is lit, even when their pockets, energy, and enthusiasm are running on fumes. Why We Pretend So Much and How Holiday Packaging Shapes Our December Behavior Part of it is cultural. Nigerians love vibes, and we love to look like we’re handling life with ease — even when life is dragging us like NEPA wire. December just adds extra pressure : year-end guilt, family expectations, social media flex, old classmates suddenly in town, and the general fear of looking like your year wasn’t “ successful .” Truth is, packaging is our unofficial national sport. And Detty December is the Olympics. “In Nigeria, December is not for enjoyment — it’s for survival disguised as soft life.” The Social Media Factor: Everybody Is Suddenly Balling One person posts a bottle in a club and suddenly the whole timeline is “ outside .” Nobody wants to be that one person posting food and Netflix while others are at concerts, parties, and random rooftops shouting “ we outside !” even though they’re not sure which artist is performing. It’s a December tradition at this point: — If you’re broke, still post a throwback. — If you’re bored, still post a location tag. — If you’re tired, still post a boomerang. Because in this country, enjoyment is not an option — it’s a performance requirement. “Detty December has turned us into thespians — acting like our pockets and energy are not crying.” The Pressure from Home (and the Streets) If you're an IJGB, they’re expecting you to scatter ground with enjoyment. If you're a Lagosian, they assume you have a December plan. If you're from anywhere else, well, Lagos is waiting for you with traffic and everything else. Parents want you to be available. Old friends want you to hang out. Work wants to squeeze one more deadline out of you. Meanwhile, your wallet is whispering, “ No vex, manage me. ” But because everyone is pretending, you don’t want to be the one who admits your biggest December activity is washing rice. The Reality: We’re Exhausted December is the month when Nigerians finally confront how the year treated them, and sometimes the truth is not cute. But instead of resting, we dive headfirst into activities because silence will force us to think. And thinking? Hmm. That one is too much. So, we perform enjoyment. We curate moments. We take strategic photos. We laugh louder. We dress nicer. We say, “Outside!” even though we want to go home by 9 p.m. sharp. So Why Do We Keep Doing It? Because we want the story — even if we have to edit it. Because December is the one time the whole country agrees to pretend everything is fine. Because sometimes, the performance is the only enjoyment we can afford. Packaging keeps the chaos at bay. It makes the year feel less heavy. It gives us small bragging rights, even if the brag is sponsored by loan apps or emotional fatigue. If you see someone packaging this December, just smile and face your front — you don’t know what they are fighting. And if your own December isn’t giving, don’t stress. You’re not alone. Many people shouting “ we outside ” are actually inside, under the fan, calculating transport money. Sometimes the real enjoyment is peace, rest, and small chops in your own living room. Detty December is a vibe — but sometimes the vibe is simply survival with aesthetics. If your December doesn’t “give,” you’re not alone — and you don’t need to package for anyone. For more sharp, honest takes like this, join our community here.
- Burna Boy’s Tour Backlash: What Happened — And What It Means for Afrobeats Abroad
There’s something almost poetic about how Afrobeats loves a superstar comeback arc — but this time, the plot twist caught everyone off-guard. One minute Burna Boy was deep in his “ African Giant ” victory lap, stacking stadiums across continents like Infinity Stones. The next minute? Viral clips, annoyed fans, cancelled US dates - this Burna Boy tour backlash has now pushed a deeper conversation about what it really takes to be a global Afrobeats act, and a whole internet asking, “ Odogwu, wetin dey sup? ” The angle here is loud and clear : Burna Boy’s turbulent tour run has opened a bigger conversation — and how much pressure sits on the shoulders of Nigerian megastars trying to satisfy fans on two continents at once. The Slow Build-Up Before the Blow-Up The controversies didn’t appear out of thin air. For months, fans had been whispering the same complaints in different accents: late starts, sudden postponements, awkward crowd moments, and one too many videos of fans feeling “ disrespected ” rather than entertained. At first, everyone brushed it off. Burna is Burna — confident, chaotic, charismatic. But the thing with global touring is simple : once the audience starts expecting chaos, the chaos becomes the story. And this December, the story finally exploded. How the Burna Boy Tour Backlash Exposed Afrobeats’ Global Growing Pains One viral clip is an incident. Two becomes gist. Three? Now it’s a pattern. Before long, “Burna Boy disrespecting fans again?” became a weekly upload, and the US dates started falling after the backlash hit fever pitch. Fans abroad began asking why African acts seem more polished at home than overseas. Nigerian fans replied with, “ My dear, you people are now tasting what we’ve been complaining about .” It wasn’t just embarrassment — it was disappointment from people who had paid top dollar, scheduled travel, and hyped the show like a festival. Once that emotional investment cracks, refunds start looking like self-care. “A superstar can survive critics — it’s disappointed fans that shake a tour.” The Bigger Question Nobody Wanted to Ask Burna Boy’s situation isn’t just about one artist. It’s a mirror. A slightly uncomfortable one. Afrobeats has gone global, but the infrastructure around Nigerian megastars hasn’t always caught up. Tours are longer. Expectations are higher. Production requirements abroad can be intense. And the audience is no longer just “ fans ” — they’re paying customers who want the same experience they’d get from a Beyoncé or a Bad Bunny tour. But the pressure? Oh, the pressure is real. You’re expected to be: A cultural ambassador A flawless performer A punctual professional A streaming machine A PR-friendly global celebrity And still come home and perform at December shows like nothing happened. For many Afrobeats stars, touring abroad exposes the gap between ambition and infrastructure. It highlights the need for stronger tour management, better timing strategies, and a more realistic understanding of the international audience. “Global stardom needs global discipline — the talent alone can’t carry the tour anymore.” What This Means for the Genre’s Export Model Whether fans like Burna or not, his global presence has been a key part of Afrobeats’ international rise. So when his tour hits turbulence, the ripple touches the whole genre. Here’s the hard truth : Afrobeats is now in its “ quality control ” era. The world has tasted the sound — now they want consistency, professionalism, and reliability. And for megastars, that means evolving from just performers to full-blown international brands with systems that match their ambition. Some realities this chaos highlights: Global touring is unforgiving. Mistakes go viral faster than your best performance. Fan respect is currency abroad. One wrong interaction can cost a whole market. The genre is maturing. The demand for structure is no longer optional. Nigeria’s chaotic event culture doesn’t translate abroad. In the US and Europe, timing, communication, and crowd management are gospel. So… What Now for Burna Boy? If there’s one thing Burna has always shown, it’s an unshakeable ability to bounce back. The controversies might sting, but they’re also a reset button — one that could force a recalibration of how he and other Afrobeats giants approach global touring. Maybe the next chapter looks like: A cleaner tour rollout Better tour management More fan-centric communication Less “ Odogwu energy ,” more intentional artistry And honestly? Fans would appreciate it. Because beneath the noise, most people aren’t asking for perfection — they just want the superstar they love to respect their time and their coins. In the end, Burna Boy’s tour backlash isn’t just gist. It’s a reminder that global fame comes with global expectations. Afrobeats is no longer breaking into the world — it’s competing in it. And the artists carrying the flag need both the talent and the infrastructure to keep that flag flying without unnecessary turbulence. Afrobeats can’t afford another tour meltdown — not when the world is finally watching with serious expectations. If you’re tracking how Afrobeats is evolving under global pressure, don’t miss the deeper stories behind moments like this. Join the 99Pluz newsletter for smart, culture-first breakdowns.
- December in the Village: The Good, The Bad, and The Un-skippable Family Questions
There’s a specific kind of peace that only comes from entering your family compound in December — that warm breeze, the smell of firewood, the cousins you haven’t seen since last Christmas running towards you, and that first plate of village jollof that humbles every Lagos chef. But that same peace comes packaged with wahala you didn’t order: aunties that ask about marriage before you even drop your bag, uncles that size your pockets like customs officers, and expectations you didn’t budget for. That’s the December village contradiction — the home you miss all year and the stress you conveniently forget. The Good: The Parts of Home That Still Feel Like Magic Village December has its own rhythm. The mornings feel slower, the laughter is louder, and the sense of belonging hits different. Suddenly, you’re 12 again — sitting on a wooden bench as someone grills suya, listening to stories under the mango tree, or greeting elders who still call you by the nickname you thought you’d buried. It’s the one time of year where community isn’t a concept — it’s everywhere you turn. Kids running errands, neighbours bringing food “ because you’re back ,” spontaneous evening gatherings, and the comfort of being surrounded by people who’ve known your family for generations. And then there’s the food — the overfeeding that somehow feels like love, the fresh palm wine that erases your city stress, the night parties, masquerade festivals, and the secret pride you feel when you realize the village still holds a piece of your identity. The Bad (But Low-Key Funny): The Stress You Pretend Not to Remember As beautiful as it is, December in the village will still humble you. The chores multiply. Privacy? Delete it. Every move you make becomes a community announcement. Your sleep patterns? Forget them — someone will wake you before 7 a.m. for “ just a small favor .” There’s always that one relative who starts hinting at money before you’ve even opened your bag. And if you’ve been doing big boy/big girl in the city? The expectations rise with exchange rate levels. There’s the pressure to “ show you’re doing well ,” the silent comparisons, and the subtle competition between cousins who came back from different cities — or countries. And let’s not talk about the weddings, funerals, meetings, introductions, errands, visits — the endless “ We’ll just stop there for 10 minutes ” that becomes a whole-day trip. The Unskippable Questions: The Interrogation You Didn’t Consent To Village December is incomplete without the Q&A session that nobody warns you about. It usually starts harmlessly: “ Welcome! You’re getting big o! ” Then escalates quickly: “So when are we meeting that someone?” “How is work? Are they paying you well?” “Your mates are already married o, what are you waiting for?” “Do you still remember how to cook?” “Is that your car?” It’s wild how the same place that makes you feel grounded can also reopen tabs you closed long ago. But maybe that’s the power of home — it reflects your growth and exposes the conversations you’ve been dodging. December in the village - Why We Still Go Even with the pressure, noise, and unavoidable drama, we still pack our bags every year. Because beneath everything — the stress, the nosiness, the responsibilities — there’s warmth. There’s memory. There’s identity. There’s a part of us that only comes alive in that village compound. And maybe that’s what December in the village really is: a reminder that home holds both comfort and chaos, and somehow, we need both to feel whole. “Home will stress you, but it will still hold you. And that’s why you keep going back.” If this read took you back home, get more stories about life, culture and the small moments that matter — join the weekly 99Pluz newsletter.
- Tiny Joys: How Young Nigerians Are Learning to Have Fun in Small Doses
There’s a quiet shift happening among young Nigerians — one that doesn’t come with loud music, overpriced drinks, or the anxiety of calculating your Uber fare before the night even starts. It’s subtle, almost soft. People are realizing that joy doesn’t need a full-day itinerary; sometimes it’s just a five-minute breather, a ₦1k snack, a random walk after work, or that one song you play on repeat because it reminds you of a version of yourself you still love. Fun no longer has to be loud or expensive. It can be topped up in tiny doses — small rituals, cheap indulgences, micro-escapes that fit into a life where everything feels heavy and the economy is misbehaving. And honestly? Those tiny pockets of joy are keeping people sane. The Rise of Micro-Joys Maybe it’s the cost of living. Maybe it’s burnout. Maybe it’s the simple fact that outside is too expensive. Whatever the reason, more young Nigerians are building their happiness around “ micro-joys ” — small, repeatable bursts of pleasure that don’t demand too much time, planning, or money. A lot of it started online. TikTok and Instagram have made tiny rituals trend again: “ romanticizing your commute ,” “ little treat Wednesday ,” “ solo date but cheap ,” “ soft-life on a budget .” Even on bad days, people are finding joy in miniature doses — like keeping an emergency snack in their bag or taking a quiet stroll at night when the streets finally calm down. “Joy is no longer a destination; it’s something we top up like airtime.” Lagos Life, But Make It Softer Living in Lagos can feel like being inside a never-ending group chat where everyone is shouting. But micro-joys soften the noise. A 20-minute power walk when PHCN does you dirty. A cold drink sipped slowly inside keke while the wind hits your face. A quick suya stop on your way home, even if it’s just ₦500 worth. Lighting a candle, playing Asake at low volume, and pretending your room is a spa. Dancing to one song in front of the mirror before you shower. They’re small, almost silly, but they add up. They’re the moments that remind you that life doesn’t have to be one long survival mode. “In a country where everything feels heavy, the tiniest joys feel like rebellion.” The Psychology Behind It (Even If We Don’t Call It Psychology) There’s something deeply grounding about routines you can control when everything else feels outside your hands. Micro-joys work because they’re predictable: low effort, low cost, but high emotional return. Therapists will say it’s emotional regulation. Nigerians will say “ I just needed to breathe for a bit.” Both are true. Micro-joys help reduce stress. They restore a sense of balance. They give the day a little sparkle — even if the sparkle is just a cold drink, breeze, or a quiet moment alone. More importantly, they’re sustainable. You don’t crash after them. There’s no hangover, no financial regret, no draining effort. Just tiny something-somethings that make you feel human again. What Micro-Joys Look Like Today People are getting creative with these rituals: One-song dance breaks during lunch hour ₦1k treats (“ anything my money can buy ”) Late-night estate strolls when the weather feels soft Midweek suya runs with a friend Scrolling TikTok for five minutes just to laugh Buying groundnut and gala for no reason Rewatching comfort movies Keeping a favorite perfume for random midweek spritzes Charging your phone, lying on your bed, and doing absolutely nothing None of these are fancy. None will trend for more than a day. But each one delivers tiny hits of relief — the kind you can reach for again and again without breaking the bank. Why These Tiny Joys Rituals Matter Because everywhere you turn, something is demanding from you — attention, money, energy, time. And when life keeps taking, it’s these small moments that give back. They remind you that joy doesn’t have to be earned. That happiness doesn’t need to be a massive event. That feeling good shouldn’t be scheduled only for weekends. Tiny joys are helping young Nigerians stay grounded, stay hopeful, and stay emotionally balanced in times when uncertainty is the default setting. And maybe that’s the real lesson: We don’t need to run away to find joy. Sometimes it’s hiding in the small things we already do. Maybe this is adulthood. Maybe this is survival. Maybe this is a quiet revolution. But one thing is clear : young Nigerians are rewriting what joy looks like. Not large, loud, or expensive — just small, repeatable, and kind to the soul. And in a world where the big things don’t always come through, thank God for the tiny ones. If you want more reads like this one and weekly ideas on small, everyday rituals that actually work, join our newsletter — sign up here.
- The December Reunion Playbook: How to Host (or Survive) Catch-Ups With Your Old Crew
December reunions are a different kind of emotional rollercoaster. One minute you’re shouting “ Guy! Long time! ” across a noisy bar, the next you’re side-eyeing that one person who still introduces themselves with their secondary school nickname. But beneath the chaos, these catch-ups mean something. They’re small attempts at reliving the ease of the past in a world that now feels like constant adulthood admin. Reunions only feel stressful when we try to recreate the past exactly . The real magic is in curating the vibe — not the nostalgia — and managing the characters that come with it. Host Like a Pro for December reunions (Without Spending December Salary) If it’s your turn to host this year, don’t let them turn your house into a mini wedding reception. Keep it simple, affordable, and flexible. Choose a neutral location. Someone’s compound, a small lounge, a friend’s backyard — anywhere you won’t spend half the hangout apologizing for generator noise or parking drama. Go potluck quietly. Don’t announce “ potluck ” like a committee chairman. Just say, “Everyone bring one thing you genuinely enjoy.” It sets the tone without making it feel like a burden. Set a vibe, not an itinerary. Light music, finger food, old photos on someone’s tablet, maybe one game to get people talking. That’s it. Adults hate structure, but they love atmosphere. Managing the Funny, the Awkward, and the “Overly Updated” Every reunion has archetypes. If you know how to handle them, the whole evening flows better. The Person Who Has Too Many Updates: Let them cook. Give them their two-minute TED Talk, clap, and pivot to group conversation. Don’t fight it — they’ve been practicing since October. The Quiet One: Pair them with someone soft, not a talkative machine. They warm up faster when they’re not being interrogated about their life choices. The Chaos Agent: The “ Let’s go to a second location! ” guy. Give them a task early — playlist, drinks, managing games. Once they feel useful, they relax. The Underlying Beef Duo: Keep them on opposite sides of the group photo. That’s all you can do. How to Survive a Reunion You Didn’t Want to Attend Let’s be honest : not every December link-up is your calling. Some are emotional landmines. Some drain your battery. Some are just… unnecessary. But if attendance is inevitable: Arrive with your own energy. Don’t let the room dictate your vibe. Walk in soft but confident — it resets the entire dynamic. Set a personal time limit. “ If I’m not having fun by 90 minutes, I bounce. ” Emotional boundaries save lives. Prepare polite exit lines. “ I have another commitment ” works every time, even if the commitment is your bed. Avoid the comparison trap. Reunions trigger that subtle scoreboard feeling. Resist it. Everyone is winging adulthood — some are just louder about it. Making It Feel Like the Good Old Days (Without Pretending You’re the Old You) Nostalgia works best in small doses. A quick throwback playlist, a 10-minute round of inside jokes, an old group photo — enough to activate the warmth without forcing a time machine moment. If you want a hit of “ the old days ,” try: Sharing one story each about the last time the whole crew was together. A playlist of songs from the era you all met. A simple game like charades or truth-or-dare-light — nothing that will drag out hidden resentments. December moves fast. But these reunions, even the messy ones, are tiny reminders that friendships evolve, but the right people still feel familiar. Go in with low pressure, high openness, and a commitment to enjoying the day, not recreating it. “Reunions only get awkward when we try too hard to time-travel instead of just hanging out.” “Everyone is winging adulthood — some are just louder about it.” At the end of the day, the best December reunion isn’t the one that feels like the past — it’s the one that reminds you you’ve grown, but you’re still the same person they knew well enough to call “ our guy .” If you want more practical reunion playbooks, hosting checklists and seasonal life tips, join our weekly newsletter for short, useful reads.
- From DSTV Channel 322 to TikTok For You Page: The Long Funeral of MTV
When MTV’s music channels were announced as shutting down, it felt less like news and more like the last page of a photo album we all kept in our heads. For a lot of us in Lagos — and across Nigeria — those channels were background noise to homework, the cool watermark on our schoolbags, and the reason we argued over whose mixtape had the better edits. This isn’t just about a corporate switch-off; it’s the slow obituary of a way of finding music we once trusted. MTV didn’t die overnight — we abandoned it, one viral clip at a time, trading appointment viewing for algorithmic serendipity. Why MTV mattered — and why the ritual ended MTV, Trace, SoundCity and their DSTV slots used to be gatekeepers. Want a new song? Wait for the video. Want to hype your crew? Record a clip off the telly. The ritual mattered : countdown shows, video premieres, VJs who felt like uncles with good taste. In the early 2000s, DSTV channel 322 and its cousins were where Afrobeats sharpened its edges — where we first watched artists grow from neighborhood hits into continental anthems. But by the 2010s the rules changed. YouTube unclipped the tether between artist and audience; anyone could upload, anyone could watch on demand. Then smartphones got smarter and data got cheaper — and suddenly you didn’t need to be at home to catch a video. Discovery migrated from linear schedules to links, and the power that used to sit with programmers moved into the hands of users and platforms. “We stopped waiting for the video to come on; we started pulling it up whenever we wanted.” “DSTV channel numbers used to be a neighborhood address — now the address is a handle or a hashtag.” How Social Platforms Rewired the Making of a Hit TikTok didn’t just steal attention — it rewired what a hit looks like. A 15-second dance or a one-line hook can seed a global ear in days. Artists who once measured success by TV rotation now measure virality by loops and shares. For Nigerian creatives, that’s mixed news: the ecosystem that once packaged and exported Afrobeats — TV shows, curated playlists, label pushes — has splintered into a thousand smaller, faster pathways. That fragmentation is democratic, but it’s also chaotic. The same algorithm that makes stars can just as easily forget them. There’s also economics. Running a linear channel costs money: satellite leases, scheduling teams, licensing. When audiences fragment and advertising shifts to targeted digital buys, the old model becomes harder to justify. Paramount’s move to kill off music feeds is a business decision, not a cultural vendetta. But business decisions shape culture — and what we lose when the channels shutter is more than a playlist. We lose rituals: the communal gasp when VJ announced a new single, the shared references that let strangers connect over a lyric. The Afrobeats Pivot: From TV Gatekeepers to Digital Freeways Local context matters. In Nigeria, TV music channels played a role in building scenes. Lagos clubs, university parties, and boda-boda radio edits all borrowed from what people saw on TV. Channels turned local promoters into tastemakers overnight. When a video hit rotation, DJs paid attention; parties booked the act. Now the quickest route from bedroom studio to stadium is less about getting playlisted on a music channel and more about cracking the right snippet on social. But this is not a flatline — it’s a pivot. Afrobeats didn’t need MTV to blow up; it needed platforms people actually used. The genre’s global rise coincided with streaming and social platforms giving artists direct routes to listeners. The result: more artists find audiences without the old middlemen. The catch : more noise, less curation, and fewer shared cultural moments that feel national rather than niche. “MTV was our first public stage; TikTok is our loudest street corner.” “The music is still here — we just don’t show up together anymore.” What the Industry Should Learn from the Death of MTV For the industry, the takeaway is simple and urgent. If you’re an artist, manager, or PR person, your playbook must be digital-first and platform-smart. Think micro-moments that can balloon into cultural currency. For brands and cultural institutions, there’s a responsibility to build new rituals: playlists, live sessions, curated shorts that recreate the shared experience TV once gave us. For readers who grew up with channel numbers memorized like phone contacts, this moment will sting. There’s nostalgia in the rituals we lost: the wait, the hype, the communal tuning. But there’s also opportunity — a chance to invent the next ritual that feels local and global at once. Maybe it’s a Lagos playlist that drops on a Tuesday and becomes shorthand for a season; maybe it’s a weekly live stream that acts as a new premiere night. The long funeral isn’t a single day. It’s been a procession — DSTV to YouTube to Spotify to TikTok — and the guests are still filing out. Some will mourn; others will adapt. Either way, the address for tomorrow’s hits is no longer a channel number. It’s a handle, a hashtag, a shared clip you send to your friends at 2 a.m. We grew up memorizing channel numbers — now we hustle for loops. The stage has moved, but the hunger didn’t; we just learned to perform for a different kind of crowd. Want more local reads that connect culture to the hustle? Get weekly 99Pluz deep-digests and exclusive pieces on music, media and Lagos culture — Subscribe to our newsletter.
- Is “Packaging” Our Lives Burning Us Out?
The pressure to package every moment — soft life brunches, curated healing journeys, effortless hustle — is quietly exhausting a generation. Young Nigerians aren’t just tired from work; they’re burnt out from performing a version of life that’s always “on” for reels and timelines. Take for instance, the global Wabi-Sabi pivot toward imperfect authenticity is colliding with Nigeria’s performance economy, and that tension is producing a new, quiet burnout. Wabi-Sabi appears in this piece only as a reference point — a contrast that helps show how global authenticity trends collide with our own pressure to constantly package life. The new unpaid emotional labour Making your life look calm has become a job with no pay. From morning routines filmed in slow motion to weekend flex reels, people choreograph peace and package it for audiences. That curation — the planning, staging, and emotional editing — is unpaid labour. It costs time, energy, and the permission to actually rest. Social feeds reward staged calm; platforms amplify it. When every dinner, sleep-in, or therapy win is an asset to be posted, the line between being and performing blurs. Creators and everyday users alike report feeling obligated to turn private relief into public content. That obligation makes rest transactional: you either trade your quiet for likes, or you hide the mess and feel like you’re failing both at living and at broadcasting living. This is not hypothetical — the Wabi-Sabi trend gaining traction online is explicitly framed as a reaction to that exact exhaustion. Wabi-Sabi vs. the Lagos flex (Packaging) Globally, Wabi-Sabi — the idea that imperfection is beautiful — is all over feeds as a counterweight to glittering perfection. Gen Z creators are leaning into messy desks, unfiltered selfies, and “off-center” shots that say: we don’t have it all together, and that’s okay. The soundbites and viral audio supporting this shift make vulnerability feel marketable in a different way: honest, not aspirational. But in cities like Lagos, the culture of weekend flex and aesthetic living runs deep. Flex culture isn’t only about money — it’s about safety, status, and social capital. A perfectly curated birthday brunch or a staged villa weekend signals something important in networks where impressions carry economic and social weight. So while Wabi-Sabi invites sloppiness, Nigerian social economics often demands packaging. The result? A clash: a desire for authenticity that’s punished by the reward mechanics of local social scenes. When looking “put-together” becomes exhausting Here’s the quiet cost : people rehearse calm. They replace messy rest with staged calm. That looks like a reel of someone smiling while a caption talks about “ self-care ,” when behind the scenes they’re anxious, under-rested, and prepping the next post. Two recent viral reels — one satirically captioned “ Born to live a soft life forced to hustle, ” and another framing soft life as “ peace of mind ” rather than luxury — show both sides of the same coin : the fantasy and the labour behind it. Those posts trended because they resonated — people see themselves in both the performance and the yearning. Burnout from this kind of labor is stealthy. It doesn’t always look like missed deadlines or plummeting productivity; it looks like exhaustion that follows a perfectly edited Saturday reel. People report feeling hollow after the applause, numb when it’s over, and constantly anxious about the next thing to post. That’s emotional debt : the more you package, the more you owe your followers — and the less you have for yourself. Why authenticity is catching on (and what it costs) The Wabi-Sabi movement’s popularity isn’t just aesthetic — it’s adaptive. Young people are tired of maintaining impossible continuity between their curated persona and their messy reality. Studies and youth reports show Nigerian young people are digitally native, trendsetting, and increasingly vocal about mental health — all factors that make the authenticity pivot both understandable and overdue. Still, going “ unfiltered ” isn’t risk-free in a context where curated content opens doors (jobs, partnerships, social leverage). Choosing authenticity can mean fewer likes today and more vulnerability tomorrow. For many, the question becomes: can we afford to be honest when an edited life often pays? Toward a less performative life If Wabi-Sabi’s promise is sincere, it’s not a trend to exploit; it’s a practice. A few pragmatic shifts help: Accept small, visible imperfections. Post a messy plate; post the post-therapy slump. Let followers adjust. Stop treating rest as content. Rest without a camera is still valid. Reclaim boundaries: decide what parts of life are for screens and what parts are for self. Creators should normalize the economics: disclose when content is staged and value the labour that goes into it. “Authenticity isn’t a new aesthetic — it’s permission to be unfinished.” “Burnout isn’t only about what we do; it’s what we perform.” Young Nigerians are caught between two competing economies: the attention economy that pays for polished packaging, and a human economy that needs imperfect rest. Wabi-Sabi’s rise signals a cultural craving — not for theatrics, but for relief. The challenge is structural: until platforms and local social rewards stop valuing only the shiny, people will keep trading real rest for staged calm. If we want fewer exhausted smiles in our timelines, we’ll have to learn to like the mess — not just the edited version of it. If this piece hit close to home or spark ideas for a column or conversation, join our newsletter for more cultural reporting and actionable guides on reclaiming real rest — we share tools, story ideas, and short dispatches every week.
- IJGB Starter Pack: 10 Things You Must Know Before Touching Down This December
Landing in Lagos in December is a sport. Not football, not basketball — more like a live-action obstacle course where the weather is hot, the streets are loud, and the exchange rate will humble even the most confident diaspora warrior. Every year, a fresh batch of IJGBs arrive with accent, ambition, and a luggage full of winter jackets they won’t need. But beneath the jokes is one simple truth: Lagos in December is an experience, and if you’re not prepared, it will prepare you by force. Lagos will not adjust to you — you will adjust to Lagos. Better to land with sense than learn the hard way. So here’s your unofficial, absolutely essential IJGB Starter Pack — the ten things you must know before that plane touches down. 1. Your Accent Will Trend — For 48 Hours Only The first two days? Everyone will “ oh my gosh ” with you. After that, the same accent becomes content for small teasing. Don’t take it personally — Lagos people clown everything. Just own it. “If your accent is fine, Lagos will still stress it.” 2. The Exchange Rate Is Waiting to Beat You No matter what you budgeted, Lagos will add “ tiny ” extras. Uber surge, cocktails priced like rent, or random shopping temptations — everything will test that your account is truly ready. 3. Google Maps Doesn’t Know Lagos Maps will confidently lead you into a street that doesn’t exist, in traffic that absolutely exists. Always double-check with a human being. Preferably a Lagosian with common sense. 4. Detty December Is Not a Holiday — It’s a Marathon From concerts to pop-ups to “ just come out na ,” your schedule will choke. Pace yourself. Lagos nightlife doesn’t sleep; you will. “Enjoyment in Lagos isn’t free — it collects stamina.” 5. Don’t Overdress Lagos Weather Will Finish You No matter how cute the outfit is, if it’s layered, long-sleeved, or winter-coded, just forget it. The sun does not rate you. Pack light, breathable fits and plenty of deodorant. 6. Cash Is Still King in Surprising Places POS may fail you. Bank apps may disgrace you. And sometimes, the vendor will just say, “ network is bad .” Walk with cash, small change especially. 7. Lagos Traffic Is a Moral Lesson There’s no shortcut, no hack, no charm. If you have a 5 PM hangout, start planning your movement by noon. And never argue with anyone that Lagos traffic isn’t spiritual — you will lose. 8. Family Expectations Are a Full-Time Job Prepare for aunties that want pounds, uncles that want gist, cousins that want gifts. Don’t promise what you cannot deliver. December entitlement is real. 9. Everyone Is Outside — Including Your Secondary School Crush December is reunion season. Get ready for random linkups, surprise “ long time! ” messages, and the temptation to overspend because someone from your past is watching. 10. Enjoyment Is Sweetest When You Let Lagos Lead The best memories won’t be the planned ones. It’s the unexpected invites, the accidental adventures, the chaos you didn’t see coming. Let the city show you its wild, beautiful side. The IJGB Starter Pack Takeaway Lagos in December is loud, stressful, exciting, and unforgettable. Come with an open mind, a flexible plan, and a sense of humor. Everything else, you’ll learn on the road. Lagos will not baby you — but if you surrender to the madness, it will give you stories for years. Loved this Starter Pack? Get weekly Detty-December survival guides, event roundups and quick Lagos hacks straight to your inbox — sign up for the newsletter.
- The US Visa Process Is Basically a Nigerian Parent Interview
If US visa process were a Nigerian parent, let’s be honest — half of us wouldn’t even bother applying. Because everything about that process carries the same energy as a strict mum or dad who must first confirm that you’re responsible, focused, trustworthy, and not about to go and “ lose yourself in America .” And the funny part? The whole thing also feels like a talking stage with someone who clearly doesn’t trust you yet. You’re answering questions, proving your intentions, and trying your best not to say anything that will make the other person say, “ Hmm. I don’t think we can work .” The U.S. visa process is the ultimate Nigerian-parent talking-stage — full of interrogation, silent judgments, and requests for receipts. But in between all the drama, there’s real structure, real steps, and real things you should know if you actually want to scale through. So let’s break it down in the most Nigerian, most relatable way possible. First of all — know what you're asking for Before you even greet your Nigerian parent, you need to know the type of permission you’re begging for. Same thing here. U.S. visas come in two major types: Non-immigrant visas — short visits, like “ I’m just going out to the junction. I’ll be back. ” Immigrant visas — the “ I want to move out ” conversation. Within these, you’ll find the usual suspects: B1/B2 – tourism, family visits, business. aka “ I’m just stepping out small .” F1 – students. aka “ They admitted me oh! ” J1 – exchange, interns, scholars. H1B – specialized work; you need an employer to vouch for you like, “ He’s a good child. We trust him .” L1/O1 – transfers and extraordinary talent. K1 – fiancé(e) visa, aka “ Bring who you’re marrying so we can see .” The DS-160: Your ‘ Introduce Yourself Properly ’ Moment This is the part your Nigerian parent would call “ start from the beginning .” The DS-160 is where you present your full self — your work, travel history, family, finances, intentions. And just like a parent, the U.S. doesn’t like story that doesn’t add up. Key rule: Don’t lie. Parents always know when you’re lying. Visa officers too. Supporting Documents: Bring Your Receipts Nigerian parents LOVE receipts. Birth certificate, WAEC, photocopy of NEPA bill. U.S. visa officers are not different. Things that matter: Bank statements Job letters / business registration School admission ( for students ) Property docs, family ties Invitation letters ( if someone is calling you ) But avoid overpacking. Don’t carry your entire file cabinet like you’re submitting NYSC clearance. Stick to what’s relevant. Biometrics: The ‘ Let Me See You First ’ Stage This is the first appointment — fingerprints and passport photo. No interrogation here. Just like when your parents say, “ Let me see your face ,” before they decide whether to allow you out. Go clean, go early, go with your documents. The Interview: The Real Talking Stage Begins This is the moment every Nigerian feels their soul leave their body. You’ve ironed your shirt. You’ve rehearsed your answers. You’ve prayed. Because you know the next few minutes determine whether you’ll be pricing flights or going home to drink chilled water and rethink your life. Typical questions: Why are you going? How long will you stay? What do you do for work? Who is sponsoring you? Are you coming back? If you answer rubbish, just know the “ parent ” will shake head and say, “ Not yet .” Pro-tips: Be confident, not defensive. Be clear, not confused. Be consistent. Keep it short. Never, ever freestyle. 214(b): The “ My Friend, Go and Come Back When You’re Ready ” Moment If you’ve ever collected 214(b), you know pain. It’s the official version of a Nigerian parent saying: “I don’t believe you’re coming back. Go and sit down.” It’s not personal. They just want stronger proof of your stability: Better financial evidence Stronger employment ties Cleaner story More clarity in purpose You can reapply when things improve, but don’t rush it. The system remembers everything like a mother who never forgets who broke her favorite plate in 2009. If Approved: Congrats, You Got Permission to Leave the House Your passport stays behind for stamping. When you collect it: Check your name Visa type Validity dates Number of entries Don’t be too excited. Remember: Visa no be entry permit. When you get to the U.S. border, CBP (Customs and Border Protection) can still channel small Nigerian-parent energy: “ Where are you going? How long? Where is your money? Who do you know here? ” Stay calm. You’ll be fine. Duration of Stay vs Validity: Two Different Things This part always confuses people. Visa validity = how long the visa allows you to enter the U.S. Authorized stay (I-94) = how long you can stay per visit . For a B1/B2, you may get 2 years validity but only 6 months stay per entry. Respect the dates. Overstay is how people enter blacklist. Special Notes for Nigerians (US Visa Process) Because let’s not lie — applying from Nigeria is its own category. Appointment slots vanish like Lagos fuel : apply early. Fees are paid in naira at the embassy rate, not black market trauma. Interview waivers exist for certain renewals — use them. Don’t rush reapplication after a rejection; rebuild your case. The U.S. visa system isn’t wicked. It’s just suspicious — like every Nigerian parent ever. It wants to confirm: You know where you’re going You can take care of yourself You’re not planning to vanish Your story makes sense You have reasons to come home If you prepare properly, stay honest, and carry yourself with sense, you’ll be fine. Because at the end of the day, the “ parent ” just wants reassurance . Reassurance that you’re not going to go and embarrass the family name internationally. If you enjoyed this, imagine getting gist like this straight to your inbox — no embassy appointment needed. Join the newsletter.
- Detty December on a Budget: How to Ball Without Your Account Crying by January 2nd
December will test your loyalty — not to people, but to your bank account. Every WhatsApp group is suddenly planning an outing, event calendars are overflowing, and Lagos itself starts behaving like a subscription service. But here’s the real gist: enjoying Detty December doesn’t have to mean waking up in January to a bank balance that looks like an apology. There’s a sweet spot between enjoyment and sense, and plenty of young Nigerians are finding it. The angle is simple: you can still “touch road,” flex, show up, and enjoy your December without entering the new year with vibes, prayers, and overdraft. So this is your realistic, slightly streetwise guide to enjoying the season without starring in a “How did I spend 200k in one night?” story. Define Your Detty December Persona — and Stick to It Not every Detty December needs to be premium. Decide early: Are you doing soft life , medium enjoyment , or I’m just here to see my friends ? Because the truth is, it’s your persona that determines your spend. “December enjoyment is sweet until your January rent reminder arrives.” If you know you’re not in the O₂ arena or front-row at Flytime bracket this year, don’t form. Set a limit. Write it down. Screenshot it. Tattoo it on your forehead if you must. Your Circle = Your Budget There’s enjoyment, and then there’s that one friend who wants to spend ₦85k on one night of cocktails and optics. This season, move with people whose wallets match your energy. A simple rule? If the person suggesting the plan can’t say the price out loud, you probably can’t afford it. Lagos is already expensive; adding peer pressure to it is how people become prayer warriors in January. Choose Your Events Strategically You don’t have to attend everything. In fact, most people don’t remember all the places they went — just the ones that slapped. Focus on: Free or low-budget concerts ( there are many if you know where to look ) Good house parties ( the real Detty December — cheap, chaotic, enjoyable ) One or two premium events that are genuinely worth paying for Your goal isn’t quantity; it’s quality memories that won’t haunt your account balance. Don’t Play Yourself with Transportation December traffic is a spiritual battle, and surge pricing is its prophet. Here’s how smart people win: Move early. Share rides. Stick to clusters — VI today, Yaba tomorrow, don’t cross Lagos like you’re doing delivery work. “In December, Uber fares don’t obey physics. They obey vibes.” Your transportation budget can quietly swallow your enjoyment money if you’re not careful. Eat Before You Go Out Yes, outside food is part of the experience, but outside food in December? Different pricing. Eat at home. Step out full. Buy only vibes and a small chop to maintain body language. Your stomach will survive. Your pocket will thank you. Give Yourself a Spending Formula A simple one? 30% Transport • 40% Food & Drinks • 20% Events • 10% Impulse (because Lagos is Lagos). But modify it to your reality. If your bank account is whispering “calm down,” listen to it. It knows things. Stay Logged Out of “Who’s Buying Next?” Culture Ah yes — the December group order syndrome. One minute you’re chilling, the next someone has ordered a bottle “for the table,” and suddenly you’re part of the table. This is how December humbles people. If you didn’t order it, and it wasn’t agreed on, don’t feel shy to say, “I’m good with my drink.” Your future self — the one paying bills in January — will salute you. Your Phone Is Your Most Important Tool Create a separate spending wallet. Track your expenses. Mute shopping apps. Turn on bank alerts. Say a small prayer. This simple digital discipline is how many young Nigerians survive December without entering financial ICU in the new year. Enjoyment Doesn’t End in December It’s easy to feel like everything must happen in this one month. But the truth is, you can go out in January, February, or even random March. Don’t compress your whole social life into 31 days — that’s how people make reckless choices. “The new year is long. Pace your enjoyment so you don’t spend it recovering.” Detty December is a vibe, but it doesn’t have to be a financial trap. Lagos will always give you options — the loud, the soft, the boujee, the budget. Your job is to choose the ones that fit your pocket and still let you have fun. Because at the end of the day, there’s nothing sexier than stepping into January with memories and money. Want weekly, Lagos-proof money tips and pocket-friendly event roundups? Join our short weekly note — real hacks for living large without the hangover.
- Cost of Living vs. Living: Survival Hacks Young Nigerians Swear By
December is noisy, but the cost of living conversation is louder. Everywhere you turn, someone is complaining about how ₦10k now behaves like ₦2k, how salaries disappear faster than mobile data, and how the economy has turned basic things into luxury items. But beneath the noise, there’s another story — a quieter, more interesting one. Young Nigerians are not just “managing”; they’re building whole new systems of living. Tiny workarounds, shared survival hacks, creative swaps. Real, everyday survival tech that doesn’t feel like suffering. The economy may be brutal, but young Nigerians are reinventing how to live, stretching every naira without losing dignity or small pleasures . And the more you look around, the more you realize these hacks aren’t signs of desperation — they’re signs of collaboration, resilience, and a refusal to fold. Below is a reported-style roundup of the survival habits everyone is quietly using, even if nobody wants to admit it. 1. Food Rotations & Shared Provisions — “We Eat Like a Family, Even If We’re Not One” A lot of young people now run unofficial “food collectives” with friends, roommates, or even neighbors. Mondays, someone cooks. Wednesdays, someone else. Weekends, everybody contributes small. It’s not framed as “lack” — it’s framed as community. “We’re not suffering; we’re just rotating responsibilities.” There’s Chioma, 27, who lives in Sangotedo with two friends. They split their groceries into categories: one person handles protein, one handles carbs, the other handles vegetables. With this system, they cut their food spending almost in half. There’s also the “Chef for One, Eat for Three” hack: one person with actual cooking talent handles meals, everyone else buys ingredients and cleans up. A dignity-preserving hack that works because it feels like bonding, not begging. 2. Transport Stack: BRT + Korope + Okada Only When It’s Life or Death Transport is now a puzzle. No one uses just one method anymore. People stack: BRT for the long stretch Korope for the middle gap Okada only if lateness equals losing money It’s time over convenience, but it’s also strategy. A software tester working in Yaba told me he saves roughly ₦18k monthly by replacing two weekly Bolt trips with early-morning BRT rides. The trade-off? Waking up 40 minutes earlier. But in Lagos, time is the only currency cheaper than cash. 3. Hustle-Swapping: “I’ll Do This for You, You Do That for Me” Instead of paying freelancers, young Nigerians are now exchanging skills. A graphic designer makes reels for a hairstylist. The hairstylist does her hair for free. A photographer shoots a chef’s menu. The chef feeds the photographer twice a week. It’s the return of the barter system — but smarter. “Cash is expensive, but skills are still affordable.” For many, this is how they maintain lifestyle edges without ruining their pockets. Your money stays in your account while your social capital does the heavy lifting. 4. Gig-Stacks, Not Full-Time Jobs The new norm is: one main job, two small gigs, and one emergency hustle you don’t even talk about until December. People are protecting their sanity by spreading their risk. One tech support guy now does: weekday job at a fintech weekend phone repair service December-only micro-event rentals (speakers & lights) He’s not “doing too much.” He’s diversifying survival. 5. Zero-Waste, But Make It Fashion Everyone now recycles subconsciously: plastic takeaway bowls become food prep containers old T-shirts become sleepwear perfume oils replace expensive bottles wig revamps instead of buying new hair thrift isn’t just style — it’s a budget philosophy There’s also the new “no leftovers left behind” doctrine that quietly governs group hangouts. If the restaurant serves big portions, someone is going home with takeout. Nobody is forming hard guy again. 6. Lifestyle Extensions — The Art of “Roll It Over” Data? Roll it. Rent? Spread it. Bills? Pay half today, half next month. Subscriptions? Family plan everything. Micro-loans ( even within friend circles ) are becoming structured. Someone borrows ₦15k, returns ₦17k after salary, and everyone is happy. It’s not ideal, but it works. And because it’s silent, it doesn’t feel embarrassing. 7. Community-Based Discounts — “Who Knows Someone?” This might be the most Nigerian hack ever. Before buying anything, there’s a compulsory question: “Do you know somebody that knows somebody?” Someone always knows someone: hospital staff mechanic carpenter landlord event decorator One contact equals a 20–30% cut in cost. And it builds a web of shared survival. 8. Mental Escape Hacks — Free Joy as Self-Care Young Nigerians are leaning into free pleasures: night walks Netflix account-sharing public beaches music mixes on YouTube group gist sessions window shopping free-entry events Nobody wants to be depressed and broke. So these small treats become therapy — affordable, accessible, and communal. “The goal is to stay sane, not just survive.” 9. The Emergency ₦5k Stash Not savings — the emergency survival kit : just enough for food, transport, and one small soft-landing. It’s not for future investment. It’s not for emergencies. It’s for bad days you don’t see coming. And it’s become a mental safety net for many people. 10. “Village Support” Without Going to the Village Family support has evolved. People now crowdsource small needs within friend groups instead of waiting for December trips to the village. You need a laptop for one week? Someone has one. You need to crash somewhere? Someone has a couch. You’re broke before payday? Someone will Zelle you ₦3k now-now. Tiny support systems that help people stay afloat without shame. Why These Survival Hacks Matter This isn’t about cutting costs. It’s about reinventing survival. In a country where the economy feels unpredictable and salaries refuse to rise, young Nigerians are creating flexible systems that preserve dignity. Food-sharing instead of hunger. Skill-swapping instead of overspending. Gig-stacking instead of burnout. Free joy instead of sadness. These hacks aren’t just coping mechanisms — they’re a blueprint for how to live when the system doesn’t love you back. And honestly? It’s working. Because somehow, through the chaos, young Nigerians still find a way to live — not just survive. If you want weekly, practical dispatches on living smarter — real stories, survival systems and tools for thriving in today’s economy — sign up here.
- Side-Hustle Season: The Freelance Gigs That Pay for Christmas in Lagos
December in Lagos is a different beast. The city suddenly becomes one big marketplace, one big party, and one big money vacuum at the same time. Salaries stretch thinner, traffic moves slower, and everybody is trying to be outside. That’s why the truth hits differently every year: to actually enjoy Detty December without entering the new year on survival mode, you need a hustle that drops cash immediately, not one that promises returns “later.” This is where the December economy shines — a chaotic but dependable ecosystem of gigs that actually deliver quick cash. That’s the angle: the short-term hustles Lagosians rely on to survive ( and enjoy ) the most expensive month of the year. Market Stalls & Holiday Pop-Up Selling — A December Side-Hustle Season Classic December is when people buy things they didn’t even know they needed. From thrift pieces to perfumes to small chops, there’s always someone trying to restock last-minute. The trick is simple: Partner with an existing stall owner. Take a small rack or table for a daily fee. Sell fast-moving items: sunglasses, Ankara caps, fragrances, tote bags, pastries, Christmas hampers. A good day at a busy market—Yaba, Ojuelegba pedestrian bridge, Oniru beach market—can sort weekend expenses. “In Lagos, if you can display it well, someone will buy it.” Event Shifts: The December Goldmine Weddings, concerts, beach raves, corporate events — the city runs non-stop. Event companies are constantly looking for extra hands because regular staff can’t cover the volume. Roles that pay the fastest? Ushers Wristband checkers Gate/ID control Drink runners Stage assistants Logistics hands Payment is usually same-day or latest next morning. And for the big concerts, one weekend can equal half a salary. If there’s one Lagos hustle that never fails in December, it’s event shifts. Delivery Gigs & Errand Runs This gig belongs to people who have two things: patience and a working phone. Because December traffic means everyone is outsourcing something. People are paying others to: Shop for them Pick up parcels Do supermarket runs Deliver meals Move packages around the Island/Mainland If you have a bike, triple your potential. If you don’t, a Bolt ride and delivery fee still gives good profit. Island residents especially pay premium to avoid “going out”. Party Promo & Street Activation Jobs Detty December is a marketing war. Every club, lounge, drink brand, and event organizer wants attention. This is where party promo crews and activation teams make their money. You can sign up for: Handbill distribution Club promo nights Bar/brand sampling Influencer-style street videos Outdoor countdown hype shifts The pay isn’t billionaire-level, but it drops fast — and sometimes comes with free drinks, food, or merch you can resell. Landmark, Lekki Phase 1, Surulere — these areas stay booked with activations. “December in Lagos doesn’t reward talent; it rewards availability.” Babysitting, Pet-Sitting & House Help Lite Rich aunties are outside. Young parents want one night off. And tired professionals are hosting family from abroad. For people who have patience and trustworthiness, December is peak demand for: Babysitting Dog-walking House sitting Cleaning-before-event services A single overnight babysitting session can fund a full Detty December weekend. People pay well because the month is chaotic and they want peace. Content Creation for Small Businesses Even the smallest business wants to “post more” during December. If you know photography, short-form video, product styling, or even Canva designs, you can charge premium holiday rates. Most requests fall into three categories: “Shoot my new arrivals” “Make my Christmas promo flyer” “Create content for my event” Because everyone wants to trend or at least look active, there’s cash lying everywhere. The Real Lagos Rule December isn’t about the fanciest skill — it’s about the fastest one to monetize. The city rewards people who can show up, plug in, and deliver quickly. A weekend gig becomes transport money. A two-day event shift becomes shawarma money. A week of steady delivery runs becomes Detty December money. And somehow, when it’s all added up, the month becomes livable. In Lagos, December doesn’t wait for anybody — so why should your bank account? Grab a hustle, collect your cash, and enjoy the season without fear. If you enjoyed this guide to surviving Side-Hustle Season in Lagos, join our community of readers who get weekly smart, streetwise breakdowns on money, culture, and Lagos living. Stay ahead of the chaos.















