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Artist Development
Practical, hands-on guides for independent artists and emerging teams — from release timelines and playlist pitching to branding, EP rollouts, and tour basics. Each article ends with clear next steps artists can act on.


Artist Branding: Align Your Sound, Image & Story
Your music deserves more than a logo. This 99Pluz guide breaks down artist branding into sound, image, and story — a clear, practical path to building a brand that feels real and lasts.

Sean
Nov 114 min read


The EP Playbook: EP rollout strategy to Release, Pitch & Promote
An EP rollout strategy turns six songs into a moment that opens doors. This field guide gives Nigerian artists — and anyone serious about releases — a practical 8-week roadmap from teaser to post-release growth.

Sean
Nov 115 min read


How Artists Get Playlisted
Getting playlisted isn’t luck — it’s a repeatable mix of strong music, timing, clean metadata and relationships. This guide shows Nigerian artists (rookie to pro) how to pitch, promote and measure playlist success.

Sean
Nov 74 min read


Monetize Your Music — How to turn songs into steady money
You made the record. Now make it pay. This 99Pluz feature breaks down the practical admin, timelines, and revenue routes artists need to build reliable income from songs, syncs, and fans.

Sean
Nov 64 min read
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