Editorial

Here’s the gist: 99 Pluz isn’t just another platform — it’s a hub for authentic news, music PR and brand visibility, built to amplify voices and craft stories that last.

A viral Uyo clip showing Odumodublvck confronting a member of Blaqbonez’s team has reignited a long-running feud. We unpack the verified facts, the musical context and why these public moments matter for contemporary Nigerian rap.

Ayra Starr and Rema’s “Who’s Dat Girl” blends Afropop, R&B, and Dancehall into a global-ready fusion. The track’s cinematic visuals and social momentum show how modern Afrobeats travels beyond the club — and deeper into playlists.

“Raindance,” the Tems-featured track on Dave’s The Boy Who Played the Harp, isn’t a marketing stunt — it’s an intentional artistic bridge between the UK and Africa. With its cinematic restraint and precise storytelling, the collaboration proves that minimalism can be deeply powerful.

A concise preview of how The 99 Pluz thinks about playlists: as editorial gestures that highlight mood, momentum and movement. This is a teaser — we name the lanes at a high level and promise a future deep dive with curation rules, timelines and submission windows.

The 99 Pluz is a home for thoughtful music and culture coverage—where editorial care meets strategic thinking. This welcome piece explains our editorial tone and scope: music and playlists, cultural commentary, brand storytelling, reviews and opinion. We value context over clicks and aim to publish pieces that last, inform and help creators make better decisions.

The 99 Pluz explains the meaning behind its name — “99” stands for near-perfect craft and integrity, while the “+” represents the extra creativity, care, and strategic edge that turns ideas into impact. This post unpacks our brand philosophy, link to The 99 Group, and the mindset that defines everything we publish.

Welcome to The 99 Pluz — a creative hub turning ideas into impact through music, media, and brand strategy.