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Music
The Music category on 99Pluz celebrates the rhythm and stories shaping today’s soundscape. Here, we spotlight Afrobeats and beyond — from new releases and artist press drops to in-depth features that explore the people and passion behind the music. Whether it’s a club anthem, a conscious banger, or a cross-continental collab, this is where the beat meets culture.
Wizkid, Asake, and the Power of Quiet Collaborations
Wizkid and Asake didn’t announce “MMS” with noise — they let it exist. This piece explores how quiet collaborations in Afrobeats are becoming a powerful cultural signal, reshaping rollout strategies and reminding listeners that not every moment is meant to shout.
Sean
2 days ago3 min read
The ₦4–5 Million Question: Don Jazzy, Rema, and the Real Cost of Launching a Global Afrobeats Hit
Don Jazzy’s candid ₦4–5 million disclosure reframes the cost of launching a global Afrobeats hit. Beyond talent and virality, this piece explores the systems, strategy, and discipline behind records that truly travel.
Sean
Dec 164 min read
Asake’s Red Bull Symphonic Show: The Moment Everyone’s Talking About
Asake’s Red Bull Symphonic show has become one of Afrobeats’ most talked-about moments — not just for how it sounded, but for what it represents. This piece unpacks why the orchestral format worked and why the genre may have crossed into a new era.
Sean
Dec 154 min read
Wizkid’s 2025: Streaming Dominance and What It Means for the Nigerian Music Market
Wizkid streaming dominance in 2025 quietly shaped the Nigerian music market, highlighting how listeners rely more on playlists, catalogue runs, and cross-platform habits than hype or radio chatter.
Sean
Dec 114 min read
Burna Boy’s Tour Backlash: What Happened — And What It Means for Afrobeats Abroad
Burna Boy’s tour backlash didn’t just shake fans — it opened a wider conversation about Afrobeats, global touring pressure, and what happens when superstar reputation meets rising expectations abroad.
Sean
Dec 84 min read
Money in the Mix: The Royalties Every Indie Artist Needs to Stop Ignoring
If you make music, this is your royalties for indie artists playbook. Learn where money hides, who collects it, and the admin moves that turn streams into steady income.
Sean
Nov 143 min read
Great Adamz Unveils Blessed Boy (Deluxe) with Incredible New Features — Rebecca Winter, Freeboy, Erigga Paperboi & Craewolf
Great Adamz elevates his breakout sound with ‘Blessed Boy (Deluxe)’, adding new collaborations, fresh versions of fan favourites, and a renewed direction that blends gratitude, growth, and cross-continental Afrobeats storytelling.
Sean
Nov 132 min read
Sync Licensing for African Music — A Practical Guide
Sync licensing for African music explained — from metadata and splits to supervisors and contracts. A practical guide for artists who want their songs placed in film, ads, and games.
Sean
Nov 113 min read
The 99 Pluz Playlists
The 99 Pluz Playlists are built for how Nigerians actually listen — to flex, vibe, discover, celebrate, and think. Follow, use, and share your new soundtrack.
Sean
Nov 53 min read
Is Gunna Using Afrobeats to Rebuild His Career — Nenye Mbakwe’s First Take
Gunna’s Afrobeats pivot isn’t a gimmick — it’s strategy. Nenye Mbakwe breaks down how the rapper is using African collaborations and live shows to rebuild goodwill.
Sean
Nov 42 min read
Great Adamz Returns with “Jeje” — A Detty December Club Anthem
Grammy-nominated Afrobeats artist Great Adamz is back with “Jeje”, a Detty December anthem built on hypnotic drums and vibrant melodies. The track captures the nightlife euphoria, confident energy, and Afrobeats flair that define his global sound. Stream it now on all platforms.
Sean
Oct 242 min read
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