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Music
The Music category on 99Pluz celebrates the rhythm and stories shaping today’s soundscape. Here, we spotlight Afrobeats and beyond — from new releases and artist press drops to in-depth features that explore the people and passion behind the music. Whether it’s a club anthem, a conscious banger, or a cross-continental collab, this is where the beat meets culture.


Davido’s Oriadé Album: Why It Could Signal Afrobeats' Most Confident Era Yet
Davido's Oriadé album is more than another major release—it may represent a turning point for Afrobeats itself. As the genre settles into global success, Oriadé raises a compelling question: could cultural confidence become its next defining sound?

Sean
Aug 54 min read


Erigga and Eeskay Bridge Nigeria's Hip-Hop Cultures on North & South
Erigga and Eeskay bring Nigeria's northern and southern hip-hop cultures together on North & South, a six-track collaborative EP that explores identity, resilience, loyalty and the shared experiences that transcend geography.

Sean
Jul 312 min read


Ojuelegba UK Silver Certification: What It Reveals About Afrobeats
The Ojuelegba UK Silver certification arrived nearly 12 years after the song's release. Beyond another Wizkid milestone, it raises a bigger question: how long can an Afrobeats hit remain commercially alive, and does the industry truly understand the value already sitting in its catalogue?

Sean
Jul 1610 min read


Great Adamz Shake Reaches No. 1 as Hit Single Surpasses 1 Million Audiomack Plays
Grammy-nominated UK Afropop artist Great Adamz and Billboard-charting Romanian producer Manuel Riva are celebrating a major career milestone as Great Adamz Shake reaches No. 1 on the Music Week Black Music Chart while simultaneously surpassing one million plays on Audiomack. The achievement marks another defining chapter in Great Adamz's rapidly growing career, reinforcing his reputation as one of the UK's leading Afropop exports. Blending Afro-inspired rhythms with European

Sean
Jul 32 min read


Ayra Starr’s “Tornado” Is Just the Latest Sign That She’s Building Starr Girl Like a Universe
The Ayra Starr Starr Girl rollout feels less like a traditional album campaign and more like the construction of an entire creative universe. “Tornado” may be the latest headline, but it could be the strategy behind it all that matters most.

Sean
Jun 184 min read


Afrobeats at the World Cup: Why FIFA Is Adapting to Nigeria's Global Sound
Afrobeats at the World Cup feels like another global win on the surface. But beneath the headlines lies a bigger story about influence, cultural power, and why FIFA may be adapting to Afrobeats more than Afrobeats is adapting to FIFA.

Sean
Jun 115 min read


Great Adamz Scores UK Chart Success as “Shake” Gains Momentum Across Nigeria, the UK and Beyond
Great Adamz UK chart success is quickly becoming one of the standout independent music stories of the year. As “Shake” climbs the UK Dance Chart and gains traction across Nigeria and international platforms, the bigger question is how far this cross-border collaboration can go.

Sean
Jun 63 min read


Great Adamz Shake Music Video Arrives With High-Energy Visuals and Global Dance Appeal
The Great Adamz Shake music video transforms the energetic collaboration with Manuel Riva into a vibrant visual experience packed with movement, personality, and global dance-floor appeal. As Great Adamz continues to expand his international reach, this latest release offers another glimpse into an artist pushing Afropop into exciting new territory.

Sean
Jun 52 min read


Afrobeats Isn’t Chasing Global Validation Anymore — It’s Earning Global Trust
Afrobeats global trust may be the biggest story in music right now. Burna Boy, Rema and Asake are landing opportunities that go beyond charts and streaming numbers, suggesting the genre is entering a new phase of influence that many people haven't fully noticed yet.

Sean
Jun 44 min read


Chinenye Mbakwe, Honoured as Media Personality of the Year at Golden Stars Award 2026
Chinenye Mbakwe Media Personality of the Year recognition at the Golden Stars Award 2026 celebrates years of work across music publicity, artist development, media strategy, and cultural commentary. But beyond the award itself lies a story of consistency, influence, and the growing role of behind-the-scenes professionals shaping Afrobeats globally.

Sean
May 303 min read


Burna Boy, Shakira and the End of Afrobeats as a “Crossover” Story
The Burna Boy FIFA song with Shakira feels bigger than a typical global collaboration moment. Beneath the excitement sits a deeper shift: Afrobeats is no longer trying to “cross over” into global culture — it is becoming part of the system shaping it.

Sean
May 204 min read


Great Adamz & Manuel Riva Deliver Genre-Blending New Single “Shake”
Great Adamz and Manuel Riva “Shake” brings together Afropop rhythms and European club energy in a collaboration that signals a fresh creative direction for the UK-based artist. But beneath the dance-ready production is a bigger story about crossover ambition and global positioning.

Sean
May 141 min read


Asake’s M$NEY and the New Reality of Afrobeats Release Day
Why Asake M$NEY dominated release day isn’t just about the album itself — it’s about how the moment was controlled before listeners even pressed play.

Sean
May 44 min read


Omah Lay’s Clarity of Mind Is Breaking Records — But Is Anyone Really Feeling It?
Omah Lay Clarity of Mind reactions reveal a clear split: the numbers say success, but listeners aren’t fully convinced. Is this a hit or just hype?

Sean
Apr 74 min read


Ayra Starr Is Everywhere Again — But Is This a Feature Run or a Strategy?
Ayra Starr feature run strategy isn’t just about visibility — it’s about control, timing, and global positioning. She’s everywhere again, but this time, it feels intentional. The real question is why now.

Sean
Apr 13 min read


Wizkid LA Sessions with Rising Artists: Co-Sign or a Quiet Global Power Move?
Wizkid LA sessions with rising artists look like casual link-ups, but beneath the surface, a quieter, more strategic play may be unfolding — one that could reshape how Afrobeats talent goes global.

Sean
Mar 304 min read


Great Adamz Expands His Sound with “Umada (Refix)” — A Bold Fusion of Global and Afro Influences
Great Adamz Umada Refix isn’t just another remix — it’s a clear signal of artistic evolution, where Afro roots meet global club influence in a sound that feels both intentional and expansive.

Sean
Mar 202 min read


AI Music and the Future of the Music Industry: Why Labels Are Both Fighting and Partnering With the Technology
AI can now generate full songs in seconds — vocals, melodies, and production included. As AI music spreads across streaming platforms, the future of the music industry is suddenly facing legal battles, new rules, and uncomfortable questions about who really owns creativity.

Sean
Mar 194 min read


Why Burna Boy’s RIAA Gold Plaque Matters More Outside Nigeria Than Within
Why Burna Boy’s RIAA Gold plaque matters isn’t about fan applause or milestone hype. It’s about leverage, documentation, and how global validation quietly determines who gets paid, booked, and taken seriously in today’s Afrobeats economy.

Sean
Jan 273 min read


Why the Wizkid vs Fela Debate Never Ends — And Why It Was Never Meant To
The Wizkid vs Fela debate keeps resurfacing because Nigerians aren’t comparing artists — they’re negotiating history, values, and identity. This piece argues that the argument itself is the culture.

Sean
Jan 244 min read
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