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Music
The Music category on 99Pluz celebrates the rhythm and stories shaping today’s soundscape. Here, we spotlight Afrobeats and beyond — from new releases and artist press drops to in-depth features that explore the people and passion behind the music. Whether it’s a club anthem, a conscious banger, or a cross-continental collab, this is where the beat meets culture.
Great Adamz Scores UK Chart Success as “Shake” Gains Momentum Across Nigeria, the UK and Beyond
Great Adamz UK chart success is quickly becoming one of the standout independent music stories of the year. As “Shake” climbs the UK Dance Chart and gains traction across Nigeria and international platforms, the bigger question is how far this cross-border collaboration can go.
Sean
1 day ago3 min read
Great Adamz Shake Music Video Arrives With High-Energy Visuals and Global Dance Appeal
The Great Adamz Shake music video transforms the energetic collaboration with Manuel Riva into a vibrant visual experience packed with movement, personality, and global dance-floor appeal. As Great Adamz continues to expand his international reach, this latest release offers another glimpse into an artist pushing Afropop into exciting new territory.
Sean
2 days ago2 min read
Afrobeats Isn’t Chasing Global Validation Anymore — It’s Earning Global Trust
Afrobeats global trust may be the biggest story in music right now. Burna Boy, Rema and Asake are landing opportunities that go beyond charts and streaming numbers, suggesting the genre is entering a new phase of influence that many people haven't fully noticed yet.
Sean
3 days ago4 min read
Chinenye Mbakwe, Honoured as Media Personality of the Year at Golden Stars Award 2026
Chinenye Mbakwe Media Personality of the Year recognition at the Golden Stars Award 2026 celebrates years of work across music publicity, artist development, media strategy, and cultural commentary. But beyond the award itself lies a story of consistency, influence, and the growing role of behind-the-scenes professionals shaping Afrobeats globally.
Sean
May 303 min read
Burna Boy, Shakira and the End of Afrobeats as a “Crossover” Story
The Burna Boy FIFA song with Shakira feels bigger than a typical global collaboration moment. Beneath the excitement sits a deeper shift: Afrobeats is no longer trying to “cross over” into global culture — it is becoming part of the system shaping it.
Sean
May 204 min read
Great Adamz & Manuel Riva Deliver Genre-Blending New Single “Shake”
Great Adamz and Manuel Riva “Shake” brings together Afropop rhythms and European club energy in a collaboration that signals a fresh creative direction for the UK-based artist. But beneath the dance-ready production is a bigger story about crossover ambition and global positioning.
Sean
May 141 min read
Asake’s M$NEY and the New Reality of Afrobeats Release Day
Why Asake M$NEY dominated release day isn’t just about the album itself — it’s about how the moment was controlled before listeners even pressed play.
Sean
May 44 min read
Omah Lay’s Clarity of Mind Is Breaking Records — But Is Anyone Really Feeling It?
Omah Lay Clarity of Mind reactions reveal a clear split: the numbers say success, but listeners aren’t fully convinced. Is this a hit or just hype?
Sean
Apr 74 min read
Ayra Starr Is Everywhere Again — But Is This a Feature Run or a Strategy?
Ayra Starr feature run strategy isn’t just about visibility — it’s about control, timing, and global positioning. She’s everywhere again, but this time, it feels intentional. The real question is why now.
Sean
Apr 13 min read
Wizkid LA Sessions with Rising Artists: Co-Sign or a Quiet Global Power Move?
Wizkid LA sessions with rising artists look like casual link-ups, but beneath the surface, a quieter, more strategic play may be unfolding — one that could reshape how Afrobeats talent goes global.
Sean
Mar 304 min read
Great Adamz Expands His Sound with “Umada (Refix)” — A Bold Fusion of Global and Afro Influences
Great Adamz Umada Refix isn’t just another remix — it’s a clear signal of artistic evolution, where Afro roots meet global club influence in a sound that feels both intentional and expansive.
Sean
Mar 202 min read
AI Music and the Future of the Music Industry: Why Labels Are Both Fighting and Partnering With the Technology
AI can now generate full songs in seconds — vocals, melodies, and production included. As AI music spreads across streaming platforms, the future of the music industry is suddenly facing legal battles, new rules, and uncomfortable questions about who really owns creativity.
Sean
Mar 194 min read
Why Burna Boy’s RIAA Gold Plaque Matters More Outside Nigeria Than Within
Why Burna Boy’s RIAA Gold plaque matters isn’t about fan applause or milestone hype. It’s about leverage, documentation, and how global validation quietly determines who gets paid, booked, and taken seriously in today’s Afrobeats economy.
Sean
Jan 273 min read
Why the Wizkid vs Fela Debate Never Ends — And Why It Was Never Meant To
The Wizkid vs Fela debate keeps resurfacing because Nigerians aren’t comparing artists — they’re negotiating history, values, and identity. This piece argues that the argument itself is the culture.
Sean
Jan 244 min read
Rema, Style, and the New Age of Nigerian Celebrity Minimalism
Nigerian celebrity minimalism isn’t about fashion—it’s about authority. From Rema’s restrained image to a wider cultural shift, today’s stars are learning that real power doesn’t announce itself. It withholds, observes, and lets the world catch up.
Sean
Jan 203 min read
Burna Boy’s Global Positioning Strategy: Why “For Everybody” Is Bigger Than the Music
“For Everybody” isn’t meant to be debated like a traditional release. It’s a case study in Burna Boy’s global positioning strategy — where music becomes infrastructure, not the end goal. This piece explores how Afrobeats power is now built around culture, proximity, and global ecosystems.
Sean
Jan 193 min read
The Business Side of Nigerian Music That Fans Rarely Talk About
The business side of Nigerian music is rarely discussed, yet it explains why many artists who look successful are financially fragile. From streaming income and revenue splits to the hidden cost of maintaining relevance, this piece demystifies what fans usually don’t see.
Sean
Jan 163 min read
Young Jonn’s Pop Run Shows How Nigerian Music Producers Are Quietly Becoming Stars
As Nigerian pop evolves, producers are stepping into the spotlight with voices, brands, and careers of their own. Using Young Jonn’s trajectory as a case study, this article explores how Nigerian music producers are becoming artists — not for praise, but as a strategic response to changing power, visibility, and ownership in the industry.
Sean
Jan 133 min read
Wizkid’s 10 Billion Spotify Streams: What This Milestone Really Means for African Music
Wizkid’s 10 billion Spotify streams feel like a global victory for African music — but numbers this big demand closer scrutiny. From streaming economics to platform power, this article asks what Wizkid’s milestone really means, and why celebration alone doesn’t tell the full story.
Sean
Jan 123 min read
16 Years After “Holla at Your Boy”: How Wizkid Quietly Changed Nigerian Pop Forever
Sixteen years after “Holla at Your Boy,” this isn’t a nostalgia trip — it’s a cultural audit. From sound to ambition, this piece examines how Wizkid changed Nigerian pop by introducing quiet confidence, global intent, and a new creative posture that still defines the scene today.
Sean
Jan 53 min read
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