Afrobeats artists speaking on social issues are reshaping how the world sees Africa. But as their influence grows beyond music, so do the expectations placed upon them. Where should the line between entertainer, advocate and cultural ambassador really be drawn?

Nenye Mbakwe isn’t chasing virality — she’s building legacy. From Lagos to the UK, the music strategist and Head of 99 Pluz is redefining how Afrobeats tells its story.

Gunna’s Afrobeats pivot isn’t a gimmick — it’s strategy. Nenye Mbakwe breaks down how the rapper is using African collaborations and live shows to rebuild goodwill.