In this Ayra Starr Where Do We Go review, we break down the lyrics, production, and subtle sonic shift behind the singer’s latest Afropop single — and whether it signals a new chapter in her career.

Why Nigerian music conversations focus on the same artists has less to do with dominance and more to do with comfort. From familiarity bias to algorithmic loops, this piece unpacks how media habits and audience behaviour quietly narrow a thriving ecosystem.