As Nigerian pop evolves, producers are stepping into the spotlight with voices, brands, and careers of their own. Using Young Jonn’s trajectory as a case study, this article explores how Nigerian music producers are becoming artists — not for praise, but as a strategic response to changing power, visibility, and ownership in the industry.

Asake’s Red Bull Symphonic show has become one of Afrobeats’ most talked-about moments — not just for how it sounded, but for what it represents. This piece unpacks why the orchestral format worked and why the genre may have crossed into a new era.