You might think great music and smart promotion are enough, but why music metadata matters could be the difference between getting discovered or getting overlooked. Here's why every artist should pay closer attention before hitting release.

The 99 Pluz Playlists are built for how Nigerians actually listen — to flex, vibe, discover, celebrate, and think. Follow, use, and share your new soundtrack.

Here’s the gist: Spotify announced an “artist-first” AI program with majors and indie reps on Oct 16, 2025. It promises choice and compensation — but creators need clear consent, revenue rules and auditability for it to be real.