Everyone wants to know how artists blow in Nigeria today—but the answer isn’t as simple as radio, streams, or TikTok fame. This piece breaks down what each path actually delivers, where artists lose leverage, and why “blowing” without direction often leads nowhere.

Radio, streaming and social each play a different role in breaking Nigerian hits. Read a quick, practical guide with two desk-verified case studies and a manager’s playbook for where to spend promo cash.