top of page


From Grief to Groove: How Afrobeats Reclaimed Papaoutai
The Papaoutai Afrobeats meaning isn’t about misunderstanding the song — it’s about reinterpreting pain. This piece explores how African rhythm turned a story of absence into movement, release, and shared emotional ownership.

Sean
Jan 262 min read


Why the Wizkid vs Fela Debate Never Ends — And Why It Was Never Meant To
The Wizkid vs Fela debate keeps resurfacing because Nigerians aren’t comparing artists — they’re negotiating history, values, and identity. This piece argues that the argument itself is the culture.

Sean
Jan 244 min read


Rema, Style, and the New Age of Nigerian Celebrity Minimalism
Nigerian celebrity minimalism isn’t about fashion—it’s about authority. From Rema’s restrained image to a wider cultural shift, today’s stars are learning that real power doesn’t announce itself. It withholds, observes, and lets the world catch up.

Sean
Jan 203 min read


Wizkid, Asake, and the Power of Quiet Collaborations
Wizkid and Asake didn’t announce “MMS” with noise — they let it exist. This piece explores how quiet collaborations in Afrobeats are becoming a powerful cultural signal, reshaping rollout strategies and reminding listeners that not every moment is meant to shout.

Sean
Dec 22, 20253 min read


Ruggedman: Reimagining Legacy, One Acoustic Bar at a Time
In this 99Pluz exclusive, Ruggedman revisits his legacy through “The Best of Ruggedman: Acoustic Session Vol. 1.” From Fiokee’s magic to OG lessons on the business of music — this is a masterclass in cultural staying power.

Sean
Nov 10, 20254 min read
Want to get your brand or music featured on our blog?
bottom of page



