Not every trending topic deserves your time, mood, or opinion. This piece breaks down how to tell if a trend is worth your attention, and when silence, distance, or discernment might be the smarter move in a noisy timeline culture.

Why Jake Paul still trends has less to do with talent or redemption and more to do with how modern fame actually works. This piece unpacks the business logic behind viral personalities, controversy cycles, and why disappearing is the only real failure online.