Brand collaborations are often framed as career milestones, but many Nigerian artists discover too late that visibility comes with hidden costs. This piece examines why brand deals hurt Nigerian artists more than they help — and what to evaluate before signing anything that could quietly cap long-term growth.

Why Nigerian artists struggle to turn virality into long-term careers has less to do with talent and more to do with systems. This piece explores how attention spikes fade, why planning is missing, and what really separates moments from careers.

Don Jazzy’s candid ₦4–5 million disclosure reframes the cost of launching a global Afrobeats hit. Beyond talent and virality, this piece explores the systems, strategy, and discipline behind records that truly travel.