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Nigeria’s Next Music Wave Won’t Create Another “Big 3” — It Might Create 100 Cultures Instead
Nigeria’s next music wave may not produce another unified “Big 3” era. Instead, underground communities, internet-native artists, visual identity, and fragmented fan cultures are reshaping how Nigerian music grows, spreads, and dominates attention.
Chinenye Mbakwe
May 266 min read


Ruggedman: Reimagining Legacy, One Acoustic Bar at a Time
In this 99Pluz exclusive, Ruggedman revisits his legacy through “The Best of Ruggedman: Acoustic Session Vol. 1.” From Fiokee’s magic to OG lessons on the business of music — this is a masterclass in cultural staying power.
Chinenye Mbakwe
Nov 10, 20254 min read
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