Inside Erigga & Eeskay’s Exclusive North & South EP UK Listening Party, Hosted by Music Publicist Chinenye Mbakwe
BIRMINGHAM, UK — Nigerian rap heavyweight Erigga and rising talent Eeskay gave fans an unforgettable first experience of their collaborative EP, North & South, at an exclusive UK listening party held in Birmingham, bringing together music lovers, creatives, media personalities and members of the African entertainment community for an intimate evening celebrating one of the year’s most anticipated hip-hop projects.
The listening experience offered attendees an opportunity to hear the project before many audiences around the world, while also giving fans a deeper understanding of the stories, themes and creative direction behind the collaboration. Throughout the evening, conversations around the EP highlighted Erigga’s signature storytelling, Eeskay’s distinctive style and the chemistry that makes North & South a standout collaborative body of work.
Hosted by Music Publicist Chinenye Mbakwe of 99PLUZ, the event went beyond simply playing music. Guests were taken through an immersive listening experience that encouraged discussion, audience participation and meaningful engagement with the project.
As host for the evening, Mbakwe guided the programme, welcomed guests and facilitated conversations around the EP, engaging attendees while exploring the creative direction behind the project and its place within today’s Nigerian hip-hop landscape. Her role also reflected the growing importance of music publicists and public speakers in creating memorable experiences that connect artists directly with audiences beyond traditional performances.
Representing 99PLUZ, Mbakwe helped create an atmosphere where fans could not only listen to the music but also connect with the stories behind it, reinforcing the role of listening parties as important moments for artist development, fan engagement and cultural exchange.
The event further demonstrated the continued growth of African music within the United Kingdom, particularly in cities such as Birmingham, where audiences continue to embrace Nigerian music through live experiences, community events and artist showcases.
For Erigga and Eeskay, the evening marked another important milestone in the rollout of North & South, allowing supporters to experience the project collectively before continuing its journey across streaming platforms worldwide. The atmosphere throughout the night reflected the strong anticipation surrounding the release, with attendees responding enthusiastically to the project’s lyricism, production and authentic storytelling.
Speaking after the event, attendees praised the intimate nature of the listening experience, describing it as an opportunity to engage with the music in a more personal setting while celebrating Nigerian hip-hop with fellow fans.
With North & South now available to listeners worldwide, Erigga and Eeskay continue to build momentum around the project, further cementing their place within the evolving landscape of African hip-hop.
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