Welcome to 99 Pluz — Chief Editor’s Note
- Sean
- 2 days ago
- 3 min read
Welcome to 99 Pluz | Amplifying Voices, Crafting Stories
99 Pluz exists because culture is never just wallpaper — it’s the architecture beneath how we live, love, vote, dance, dress, and dream.
We’re a hub for authentic news, music PR, and brand visibility — built on one clear vision: amplifying voices, crafting stories.
Where we started
We began as a bridge between music, media, and the street. Now, we’re a newsroom, a studio, and a rallying cry — all rolled into one.
Our mission hasn’t changed: amplify African music, art, and culture through context-driven storytelling that lasts, not just trends that flash.
This isn’t just a welcome note — it’s a manifesto.
What we believe
Music is culture.
Culture is education.
When we write about a song, we trace the lineage of the sound.
When we profile an artist, we map the economics, the fashion, the politics, and the community behind them.
Expect essays that angle left when others angle right.
Expect interviews that ask hard questions.
Expect playlists that tell stories.
What you’ll see every week
Sharp, explain-first features — quick facts up front, deep context after.
Spotlight interviews — artists, producers, designers, and the folks behind the scenes.
Field reporting — shows, streets, studios: we’ll be there.
Short, punchy culture notes — bits that make you nod and think.
Let’s be honest
Media feeds are crowded. We won’t add to the noise.
We’ll make you smarter about what you already love — and show you the parts you didn’t know were important.
That means no cheap clickbait; instead: clarity, balance, and the cultural throughline.
Because conversations should do more than trend.
What pre-launch week has shown us
People are already talking back.
From the timelines lighting up about Davido’s Yola show to fan threads turning songs into movements — the response proves what we knew: culture in Africa moves fast and moves together.
We’ll be tracking those moments and giving them the reporting they deserve.
How we want to work with you
Artists: Let’s talk interviews and story pitches. Share drafts, send stems, invite us to rehearsals — we want to tell your story right.
Brands: Hit us up for visibility, branding/rebranding implementation, and strategy — we’ll help you find your cultural voice and connect it with the audience that matters.
Industry & fans: Send tips, clips, and leads. We’ll always credit and collaborate transparently.
We’ll be transparent about commissions and partnerships — editorial will always be clearly labelled.
If you want to talk to the newsroom: info@99pluz.com
A note on tone
We’re smart, street and sharp.
We write like we’re talking to a friend who knows their stuff but wants the receipts.
Expect short headlines, tight paragraphs, and stories that respect your time — maximum clarity, minimum crumbs.
“This isn’t just music — it’s cultural infrastructure.”
What we won’t do
Inflate, mislead, or manufacture conflict.
We’ll challenge narratives when necessary and hold the mic to power when required.
But we will not be gossip-driven or lazy.
We’ll be fair, forensic and fearless.
Join us
Share a song that moved you this year.
Tag an artist we should profile.
If you’re building culture — even in the margins — we want to hear from you.
Because 99 Pluz is where stories get the oxygen they deserve.
— Chief Editor, 99 Pluz
P.S.
First official ask: what’s one Afrobeats song you think changed the game this year?
Reply, tag us, or send a voice note.
Conversations start small; they should end up remaking the room.
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