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Burna Boy’s Tour Backlash: What Happened — And What It Means for Afrobeats Abroad
Burna Boy’s tour backlash didn’t just shake fans — it opened a wider conversation about Afrobeats, global touring pressure, and what happens when superstar reputation meets rising expectations abroad.

Sean
Dec 84 min read


From DSTV Channel 322 to TikTok For You Page: The Long Funeral of MTV
A nostalgic, Nigeria-first take on the slow death of MTV — from DSTV channel numbers to TikTok loops, and what it means for Afrobeats.

Sean
Dec 44 min read


Great Adamz Unveils Blessed Boy (Deluxe) with Incredible New Features — Rebecca Winter, Freeboy, Erigga Paperboi & Craewolf
Great Adamz elevates his breakout sound with ‘Blessed Boy (Deluxe)’, adding new collaborations, fresh versions of fan favourites, and a renewed direction that blends gratitude, growth, and cross-continental Afrobeats storytelling.

Sean
Nov 132 min read


The EP Playbook: EP rollout strategy to Release, Pitch & Promote
An EP rollout strategy turns six songs into a moment that opens doors. This field guide gives Nigerian artists — and anyone serious about releases — a practical 8-week roadmap from teaser to post-release growth.

Sean
Nov 115 min read


Sync Licensing for African Music — A Practical Guide
Sync licensing for African music explained — from metadata and splits to supervisors and contracts. A practical guide for artists who want their songs placed in film, ads, and games.

Sean
Nov 113 min read


Meet — Nenye Mbakwe: The Strategist Redefining Afrobeats Conversations
Nenye Mbakwe isn’t chasing virality — she’s building legacy. From Lagos to the UK, the music strategist and Head of 99 Pluz is redefining how Afrobeats tells its story.

Sean
Nov 105 min read


The 99 Pluz Playlists
The 99 Pluz Playlists are built for how Nigerians actually listen — to flex, vibe, discover, celebrate, and think. Follow, use, and share your new soundtrack.

Sean
Nov 53 min read


Is Gunna Using Afrobeats to Rebuild His Career — Nenye Mbakwe’s First Take
Gunna’s Afrobeats pivot isn’t a gimmick — it’s strategy. Nenye Mbakwe breaks down how the rapper is using African collaborations and live shows to rebuild goodwill.

Sean
Nov 42 min read


Welcome to 99 Pluz — Chief Editor’s Note
Here’s the gist: 99 Pluz isn’t just another platform — it’s a hub for authentic news, music PR and brand visibility, built to amplify voices and craft stories that last.

Sean
Nov 13 min read


Ayra Starr & Rema — “Who’s Dat Girl”: what Nigerians are saying
Ayra Starr and Rema’s “Who’s Dat Girl” blends Afropop, R&B, and Dancehall into a global-ready fusion. The track’s cinematic visuals and social momentum show how modern Afrobeats travels beyond the club — and deeper into playlists.

Sean
Oct 282 min read


Dave × Tems: ‘Raindance’ and a UK–Africa Musical Bridge
“Raindance,” the Tems-featured track on Dave’s The Boy Who Played the Harp, isn’t a marketing stunt — it’s an intentional artistic bridge between the UK and Africa. With its cinematic restraint and precise storytelling, the collaboration proves that minimalism can be deeply powerful.

Sean
Oct 272 min read


Great Adamz Returns with “Jeje” — A Detty December Club Anthem
Grammy-nominated Afrobeats artist Great Adamz is back with “Jeje”, a Detty December anthem built on hypnotic drums and vibrant melodies. The track captures the nightlife euphoria, confident energy, and Afrobeats flair that define his global sound. Stream it now on all platforms.

Sean
Oct 242 min read
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