The Grammy obsession in African music didn’t start with vanity — it started with absence. As local systems fail to support touring, publishing, and long-term careers, global awards have become shortcuts to legitimacy. But what happens when plaques replace platforms?

Why Nigerian artists struggle to turn virality into long-term careers has less to do with talent and more to do with systems. This piece explores how attention spikes fade, why planning is missing, and what really separates moments from careers.

Don Jazzy’s candid ₦4–5 million disclosure reframes the cost of launching a global Afrobeats hit. Beyond talent and virality, this piece explores the systems, strategy, and discipline behind records that truly travel.