Ayra Starr & Rema — “Who’s Dat Girl”: what Nigerians are saying

When two established voices in Afrobeats combine forces, attention follows — and “Who’s Dat Girl” is proof of that pull. Released in mid-October, Ayra Starr and Rema’s collaboration arrived with a cinematic video and a clean, melodic production that foregrounded vocal performance. The result was immediate: playlists picked it up, the visuals gained replay traction, and Nigerian social feeds lit up with commentary.

Across reactions, three threads stand out.

• First, the simple celebration — fans who’ve followed both artists saw the pairing as a natural extension of their chemistry and artistry.

• Second, the comparative conversation — listeners debated whether the single pushed either artist into a new creative space or simply refined what they already do best.

• And third, the visual element — the Meji Alabi-directed video sparked short-form trends, edits, and dances that helped the record travel beyond its initial drop.

  
  

99Pluz Editorial Review — on the Ayra Starr and Rema collaboration

Chinenye Mbakwe — Multidisciplinary Music Executive (99 Pluz)

“ ‘Who’s Dat Girl,’ in my opinion, is a strong Afro-fusion of Afropop, R&B & Dancehall that blends cleanly without drowning their vocals. I like that the track is less ‘made for Naija clubs,’ more ‘made for global playlists,’ which proves their range. But then this is a whole blueprint for upcoming artists, cos as I like to say: build your sound first, then cast it globally. And bruh, that Meji Alabi video? Clearly cinematic, with mad replay value. P.S. abeg na Ayra first do Cleopatra-style o, bfr anybody go talk say she don copy. 😌”

Originally posted via her verified X (formerly Twitter) handle @nenyembakwe, Chinenye’s review captures the balance between creative depth and global accessibility — positioning “Who’s Dat Girl” as both a cultural flex and a visual statement.

Sean’s brief: a Chief Editor’s take

This record trades instant club overload for playlist longevity. It’s precise where many club tracks go maximal; it’s cinematic where most pop songs stop at catchy. Ayra’s poise meets Rema’s elasticity, and the production gives them space to coexist without competition. From a strategic lens, “Who’s Dat Girl” signals something deliberate — a pivot from local dominance toward sustained global resonance.

For now, its momentum across social platforms reinforces a truth the Afrobeats scene sometimes forgets: when chemistry meets craft, even a crossover move can still feel like homegrown art.