Context-first features, essays and roundups that connect music to culture - for manifesto pieces, playlist introductions, trend analysis, and year-end wrap-ups that help readers understand why a sound or moment matters.
The 99 Pluz explains the meaning behind its name — “99” stands for near-perfect craft and integrity, while the “+” represents the extra creativity, care, and strategic edge that turns ideas into impact. This post unpacks our brand philosophy, link to The 99 Group, and the mindset that defines everything we publish.
